When writing short copy (taglines, headlines, etc.) give yourself one minute per word. If you don’t have a great five-word headline in the first five minutes of brainstorming, take a break and try again later. — Adam Kellogg, Writer
A cool tool is anything useful that is superior to comparable items. If you think this tool is inferior suggest a better one. You are welcome to insult a tool, but comments containing insults to individual people will be deleted. Corrections of fact are always welcomed, if stated politely. Recommendations of better tools are dearly wanted and may be elevated to the front page.