Rule of Thumb

Writing short copy

When writing short copy (taglines, headlines, etc.) give yourself one minute per word. If you don’t have a great five-word ...

When writing short copy (taglines, headlines, etc.) give yourself one minute per word. If you don’t have a great five-word headline in the first five minutes of brainstorming, take a break and try again later. — Adam Kellogg, Writer

06/22/13

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