Yokel makes finding local “things” less time-consuming and more cost-efficient (especially with the gas prices these days). Similar to GoogleMaps and YahooLocal but with more relevant results. And the Yokel search engine helps comparison shop online for things you want to buy offline at local stores. All you need to do is type in what you are looking for and the city or zip code you want to buy it in and Yokel provides the results. It seemed really helpful for items you wouldn’t want to ship or more abstract items like a motorcycle trailer.