You can get a long bamboo shoe horn at any Asian market for $3, or the previously reviewed one from IKEA, but I have one I really like that is sturdy and long-lasting and expensive. But it is SO worth it. Because of the spring at the bottom it is more maneuverable than regular long shoe horns, ending a lot of frustration. Over the lifetime of the shoe horn, the price is justified in my book.
A cool tool is anything useful that is superior to comparable items. If you think this tool is inferior suggest a better one. You are welcome to insult a tool, but comments containing insults to individual people will be deleted. Corrections of fact are always welcomed, if stated politely. Recommendations of better tools are dearly wanted and may be elevated to the front page.