Rule of Thumb

BUDGETING ADVERTISING

Advertising costs should not drop below 10 percent of sales until a business has been around 20 years. — Captain Haggerty, ...

Advertising costs should not drop below 10 percent of sales until a business has been around 20 years. — Captain Haggerty, animal trainer, actor, author, and philosopher, New York, New York

07/13/14

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