Rule of Thumb

DONATING SPACE FOR ANNOUNCEMENTS

People looking for free newspaper space for announcements typically want them to run more than once. The old newspaper rule: ...

People looking for free newspaper space for announcements typically want them to run more than once. The old newspaper rule: one announcement is news, two announcements is advertising. — Ben Hansen, editor, The Beaumont Enterprise, Beaumont, Texas

12/1/14

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