Rule of Thumb

WRITING A BLURB

It takes 4 times as long to write an effective book jacket blurb that is 5 words long as it ...

It takes 4 times as long to write an effective book jacket blurb that is 5 words long as it does to write one 30 words long. But the shorter copy is 7 times better. — Walter Pitkin, literary agent, Weston, Connecticut

05/29/15

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