Rule of Thumb

DESIGNING SIGNS AND BILLBOARDS

The letters on a sign or billboard are designed to be readable at a certain distance. Take half the letter ...

The letters on a sign or billboard are designed to be readable at a certain distance. Take half the letter height in inches and multiply by 100 to find the readable distance in feet. — Thos. Hodgson, Hodgson Signs, Martha’s Vineyard, Massachusetts

07/14/15

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