By some material genius, this pad holds stuff on your dashboard so it doesn’t fly off as you drive. Non-adheasive, non-magnetic, it grips cell phones, PDAs, sunglasses, GPS, binoculars, CDs, anything that you want to grab quickly and easily. I have no idea why it holds things so firmly, but it does without adhering to the object or your dash, keeping all in place on curves, hills, and sudden stops. After a year or two in the sun it will accumulate dust and grime, diminishing its effectiveness. The pad can be restored to most of its grippiness by washing it off with detergent and water. If you can keep out of direct sunlight, it will last longer.