Tips for Conference Bloggers

There’s an emerging new media I use more and more: an online summary of a conference. Known as liveblogging, it presents a synopsis of each presentation, talk-by-talk, in nearly real time. This saves you time and money traveling to distant cities, and suffering through introductions and equipment failures. At its best, reading the liveblog can be better than attending the talk. All the chaff has been winnowed, and almost every talk captured. (Most conference attendees don’t even get to every talk.) Video recordings of conferences are becoming more popular, but a good liveblog is much quicker to scan and digest. But at its worse, a liveblog will offer little more than snarky comments about the speaker.

At the creation end, you need some skills to separate the best from the worst. Ethan Zuckerman, of Geek Corp, is one of the best conference bloggers alive. He teamed up with Bruno Giussani, another star liveblogger, to produce this free short 6-page PDF booklet on how to blog a conference with effectiveness. When you blog a conference it forces you to pay attention. My first book Out of Control began as an online blog of every talk at the first Artificial Life Conference (although no one called it blogging in 1987). The requisite focus of summarizing each talk clarified many ideas for me, and the response to the “blog” of the conference encouraged me to write a book. Other livebloggers find the same. They listen harder, and remember more.

Get good at this and you have a free pass to many high-priced conferences. Organizers are increasingly looking for first-rate livebloggers to generate press and future attendees. Or, like Ethan you can generate your own audience who follow you because your liveblogging skills.

-- KK  

[This post was originally part of Cool Tool's Five Good eBooks.]

Tips for Conference Bloggers
By Bruno Giussani and Ethan Zuckerman
2007, 6 pages
Free
Available as a PDF from here

Sample Excerpts:

It’s relatively easy to blog good and great speakers: They follow a narrative path through their talks and speak at a pace the audience can understand. It’s harder to blog inexperienced speakers(because they may be too technical, confusing, fast, etc.) and multispeaker panels (because the discussion can take many different unstructured turns). But you don’t need to transcribe the whole talk, you need to capture the gist of it. A 20-minutes talk can often be summarized in a 20-lines post.

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Always remember that what you’re writing will be read by people who weren’t in the room, so they haven’t seen the slides, the video, or the gesture. Hence, you have to compensate for the lack of context. Don’t be afraid to create a narrative by saying “He shows a slide with data on …” or “She walks on stage carrying a big suitcase” or “He shows a YouTube video” etc. And if the speaker shows a YouTube video, or a picture, remember that you’re online: Open another browser window, go to YouTube, find that video, and link to it; or go to the speaker’s website, find that picture or another similar or related item, and link to it (or republish the picture within your post). Yes, this requires effective multitasking. It’s at the root of conference blogging.

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Conferences usually give out a program ahead of time. Use it to prepare for blogging: Do a quick Google search for each speaker, and save (in the same text file) links to their sites, blogs, and the institutions they’re affiliated with; write a one-or-two-sentences “biography” for each; and for the speakers you’ve never heard of, try to get a general sense of who they are and what they do. To write the mini-biography, use also the speaker information distributed by the conference organizers (booklet, website, etc.). For the key speakers, save a picture on your laptop (from their websites) and pre-format it for Web use, in case you will need it. If you prepare sufficiently, you’ve got the first paragraph of each post almost written ahead of time.