DESIGNING ADVERTISEMENTS

Five times as many people read the headline as read the rest of an ad. — David Ogilvy, advertising expert, The Ogilvy and Mather Agency

 



 

MAKING ETHANOL

One ton of corn will make about 50 gallons of ethanol. — Bob Horton, consultant and writer, Largo, Florida

 



 

WEIGHING YOUR SKIN

To estimate the weight of your skin, divide your weight by 16. — Scott M. Kruse, biogeographer, Fresno, California

 



 

MAKING YOUR HOME SECURE

A door is as strong as its lock, its frame, or its hinges – whichever is weakest. — Walter Pitkin, literary agent, Weston, Connecticut

 



 

KILLING TIME

People who can’t kill time are unhappy with themselves. — Dean Sheridan, electronics technician and deaf actor, Torrance, California

 



 

DESIGNING AN ELECTRIC MOTOR

The higher the frequency, the smaller the size of the motor. A motor designed to run on 400Hz alternating current is about one-fourth the size of a motor designed for 60 Hz. — Scott Parker, data specialist, Beaumont, Texas

 



 

FLYING AN AIRPLANE

The maximum horsepower for reciprocating aircraft engines is approximately half of the cubic-inch displacement. — P. Douglas Combs, professional airline pilot, aviator & aircraft mechanic, flight instructor, Tempe, Arizona

 



 

PLANNING A PARTY

The worst parties are those with the most carefully chosen mix of guests. — Russell T. Johnson

 



 

CELLARING WINE

When cellaring a wine, add about 1 year of aging time for every 2 degrees the cellar averages below 65 degrees Fahrenheit. — Craig Goldwyn, publisher, International Wine Review

 



 

SHOPPING AT GARAGE SALES

Garage sales are good places to shop. As a rule, half the things for sale are underpriced. However, keep in mind that a quarter of the things for sale are probably overpriced. — George Perfect, antique dealer