DESIGNING BILLBOARDS

People are exposed to outdoor advertisements for only a few seconds. A good billboard should have no more than seven words and two things to look at. — Glen Lane, Massillon, Ohio

 



 

SETTING YOUR OBSTETRICS FEE

To set your fee for obstetric care, start with the local fee for embalming. Two or three times that amount is appropriate for the care of a pregnant woman and the delivery of a baby. — A professor of obstetrics and gynecology, quoted in OBGYN News

 



 

WINNING AT CHESS

In chess, a piece in a salient position should be defended more often than it is attacked. — Stephen Unsino, poet, Eastchester, New York

 



 

CHOOSING A TIE

A 3 1/2″ wide tie will never go out of style. — John Green, Ann Arbor, Michigan

 



 

TAPING WIRES

It takes four layers of electrical tape to waterproof an electrical connection properly. — Dennis Pollack, builder, Danby, New York

 



 

ESTIMATING ATMOSPHERIC PRESSURE

For every 18,000 feet (or 3 1/2 miles) in elevation, atmospheric pressure falls by half. — Ernst Luposchainsky III, collector of obscure technical data, inter alia, Hollywood, California

 



 

SERVING WINE

Red wines should “breathe” two minutes for every year between the vintage and the present date. — Janet Blumer, math grad student, Denver, Colorado

 



 

SELLING BOOKS

Ten percent of bookstore customers buy 90 percent of the books. Ten percent never buy anything. — Dave Ewan, Wind Chimes Book Exchange, Millville, New Jersey