Rule of Thumb

MARKETING A FAD

You have 90 days to make and ship a novelty item and 90 days to sell it out. After that, ...

You have 90 days to make and ship a novelty item and 90 days to sell it out. After that, inventory costs swallow up the profits. — Ellis E. Conklin, UPI feature writer, quoting Fred Reinstein, fad merchant

05/25/16

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