Cool Tools is a curated collection of the best tools recommended by its readers. Each weekday since the spring of 2003, Cool Tools has published a user-submitted review of a cool tool. So far that is nearly two thousand rave reviews. Cool Tools posts only positive reviews of superior things and ignores the rest. If something is not the best/cheapest/all-around greatest, it is not reviewed. Cool Tools reviews are written by folks (well-known and ordinary) who have personal experience with the product and its competitors. Reviewers are makers, tinkerers and doers of all stripes: writers and artists, pilots and firefighters, neuroscientists and bike messengers, contractors and gardeners, geeks and parents. Also the editors review their favorite tools. The user-submitted reviews are then selected, verified, and edited by Cool Tools editors. Reviews span a vast spectrum of handy items, including books, software, videos, hardware, raw materials, websites and more — essentially anything that is useful. Items can be new or old, but all are tried and true.
Cool Tools has a large and influential audience. It receives an average of more than 500,000 page views per month and more than 7,000 unique visitors everyday. Over 43% of visitors are repeat or frequent users. Cool Tools receives about 20-40 new comments each day, most with constructive user experiences.
More than 200,000 readers subscribed to Cool Tools via RSS, and more than 3,000 subscribe to its weekly email version.
On Amazon’s Kindle, Cool Tools is the fourth best-selling blog subscription in the Gadgets, PCs & Consumer Electronics category.
Cool Tools is a member of the premier advertising network Federated Media Publishing which includes other top publishers like The New York Times, Boing Boing, MetaFilter, and Make.
U.S. Alexa Traffic Rank: 9,059
Technorati authority ranking: 587
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