Rule of Thumb

SELLING MAGAZINES IN THE LATE 90S

On a magazine cover, young sells better than old. Television sells better than movies. Politics should be avoided. And when ...

On a magazine cover, young sells better than old. Television sells better than movies. Politics should be avoided. And when in doubt run Princess Di or Britney Spears, your choice. — Scott Parker, data specialist, Beaumont, Texas

05/15/16

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