Cheaper than printing it out: buy the paperback book.

New Rules for the New Economy

4 In DeLong’s view: DeLong’s essay "Old Ideas for the New Economy," in Rewired, www.rewired.com.

8 "Listen to the technology": Quoted by George Gilder in the Gilder Technology Report, November 1996.

10 a transistor cost: "Happy 50th" by Heidi Elliott, in Electronic Business, December 1997.

10 trillion objects manufactured: Estimated by multiplying the estimated average number of objects one person buys in a year by the number of adults.

10 200 million computers: DataQuest.

10 number of noncomputer chips: DataQuest.

14 Tree of Life: http://phylogeny.arizona.edu/tree/phylogeny.html.

15 GM saves $1.5 million: "What Complexity Theory Can Teach Business" by David Berreby, in Strategy & Business Issue 3, 1996.

16 a computer flight simulator: This audience participation technology is operated by Cinematrix Interactive Entertainment Systems, Novato, CA, (415) 892-8254, or cies@nbn.com.

28 "If a product": "Increasing Returns and the New World of Business," by W. Brian Arthur, in Harvard Business Review, July 1996

31 "Technology is the campfire": "Change is Good," Wired, January 1998.

36 "the only reliable predictor": "Chaos in Hollywood" by John Cassidy, in The New Yorker, March 31, 1997.

49 Gilder’s Law: "Fiber Keeps Its Promise," by George Gilder, in Forbes ASAP, April 1997.

52 "in the Network Economy": "Entertainment Values: Will Capitalism Go Hollywood?" by Paul Krugman, in Slate, January 22, 1998.

55 "What information consumes": "The Information Economy" by Hal Varian, Scientific American, September 1995.

56 first 1,000 days of the web’s life: Brewster Kahle’s internet backup site www.archive.org.

59 "The creator who": "Intellectual Value" by Esther Dyson, in Wired, July 1995.

63 "A web limits risk": "Spider versus Spider" by John Hagel III, in McKinsey Quarterly, 1966 No. 1.

63 "Players compete not by locking in": "Increasing Returns and the New World of Business," by W. Brian Arthur, in Harvard Business Review, July 1996.

64 in the 1890s, electricity: "Computer and Dynamo" by Paul David, in Technology and Productivity, OECD, 1991.

68 "Law is becoming irrelevant": Quoted by David Brin in The Transparent Society, Addison-Wesley, 1998.

69 boasted of an estimated 120 million: Nua Ltd., May 1998.

69 If current rates continue: International Telecommunications Union 1998 Report.

71 $212 billion on information: Information Technology Industry Council.

72 Rocky Mountain Institute: Home page at www.rmi.org.

72 electronics in a car: "Ubiquitous Computing" by Sean Baenen at Global Business Network.

75 "The time may come": Pop Internationalism, by Paul Krugman, MIT Press, 1996.

80 "Firms are remarkably creative": Mastering the Dynamics of Innovation, by James M. Utterback, Harvard Business School Press, 1994.

83 "Successful firms often": "Recent Evolutionary Theorizing About Economic Change," by Richard Nelson, in Journal of Economic Literature, March 1995.

85 David Ackley: "Interactions Between Learning and Evolution" by David H. Ackley and M. L. Littman, in Artificial Life II, edited by C. G. Langton, Addison-Wesley, 1992.

104 the half-life of Texan businesses: "A Nanaoeconomic Perspective on the Growth and Development of the Texas Manufacturing Base, 1970–1991," by Donald Hicks, in A Report Prepared for the Office of the Comptroller, State of Texas.
104 the European Union: "A Second American Century" by Mortimer B. Zuckerman, in Foreign Affairs, May/June 1998.
106 "You’re pitchforking a bunch of freelancers": Bruce Sterling’s speech at the 1998 Computers Freedom and Privacy Conference in Austin, Texas.

106 entertainment complex: "Why Every Business Will Be Like Show Business," by Joel Kotkin and David Friedman, in Inc, March 1995.

110 "the Mecca of the economist": Quoted by Richard Nelson, in "Recent Evolutionary Theorizing About Economic Change," by Richard Nelson, in Journal of Economic Literature, March 1995.

118 an emerging standard called P3P: Maintained by Firefly, www.firefly.net.

122 sites such as Junglee or Jango: www.junglee.com, www.jango.com.

125 "the new economy begins": "What’s So New about the New Economy?" by Alan Weber, in Harvard Business Review, January/February 1993.

127 "Whatever the Government": "The Telephone Transformed—Into Almost Everything," by James Gleick, in
The New York Times Magazine, May 16, 1993.

128 protocols such as Truste: www.truste.org.

134 4 quadrillion dollars: This rough guesstimate was extrapolated from the annual growth in the world’s GDP. The current global economy is approaching $40 trillion. Since economies grow about 1% annually, the entire active economy can be considered 1% of the total value of everything created previously, or 4 quadrillion dollars in replacement value.

134 "Humans on average": The Ultimate Resource, by Julian Simon, Princeton University Press, 1996.

137 More than 320 million web pages: Brewster Kahle’s internet backup at www.archive.org.

139 "Productivity isn’t everything": The Age of Diminishing Expectations, by Paul Krugman, MIT Press, 1994.

140 a rise in productivity: The Rise of the Network Society, by Manuel Castells, Blackwell Publishers, 1996.

141 IBM alone sold: "Mainframe Business, Though Faded, Is Still Far from Extinct" by Lawrence Fisher, The New York Times, May 18, 1998.

144 "When a merchant sells a consumer": Unlimited Wealth, by Paul Zane Pilzer, Crown Publishers, 1990.

145 93% of Americans officially classified: Quoting Federal Reserve Bank of Dallas economist Michael Cox, in an interview in "Wealth If You Want It," by Kevin Kelly, Wired, November 1996.

148–49 28% of U.S. households: "A Second American Century," by Mortimer B. Zuckerman, in Foreign Affairs, May/June 1998.

150 "Lending to poor people": "Credit where credit is due: Bringing microfinance into the mainstream," by Peter Montagnon, Center for the Study of Financial Innovation, February 1998.