ALL FLUX

The selective flux of innovation…

…permeates the network economy the way efficiency permeated the industrial economy. The innovative flux is not merely dedicated to devising more interesting products, although that is its everyday chore. Innovation and flux saturate the entire emerging space of the new economy. Innovation premiers in:
      New products
      New categories of products
      New methods to make old and new products
      New types of organizations to make products
      New industries
      New economies

All of these will twist and turn as change, dangerous change, spirals through them. This is why there is such a maniacal fuss about innovation. When management gurus drone on about the imperative of innovation, they are right. Firms still need excellence, quality of service, reorganization, and real time, but nothing quite embodies the ultimate long-term task in this new economy as the tornado of innovation.

Because large systems must tread a path between the ossification of order and the destruction of chaos, networks tend to be in a constant state of turmoil and flux.