{"id":4087,"date":"2009-12-03T10:01:54","date_gmt":"2009-12-03T07:28:37","guid":{"rendered":""},"modified":"2017-03-29T16:05:03","modified_gmt":"2017-03-29T23:05:03","slug":"press-kit","status":"publish","type":"page","link":"https:\/\/kk.org\/cooltools\/press-kit\/","title":{"rendered":"Press Kit"},"content":{"rendered":"<\/p>\n<div class=\"subheads\">\n<span class=\"header\">What this site is<\/span>\n<\/div>\n<p>Cool Tools is a curated collection of the best tools recommended by its readers. Each weekday since the spring of 2003, Cool Tools has published a user-submitted review of a cool tool. So far that is nearly two thousand rave reviews. Cool Tools posts only positive reviews of superior things and ignores the rest. If something is not the best\/cheapest\/all-around greatest, it is not reviewed. Cool Tools reviews are written by folks (well-known and ordinary) who have personal experience with the product and its competitors. Reviewers are makers, tinkerers and doers of all stripes: writers and artists, pilots and firefighters, neuroscientists and bike messengers, contractors and gardeners, geeks and parents. Also the editors review their favorite tools. The user-submitted reviews are then selected, verified, and edited by Cool Tools editors.  Reviews span a vast spectrum of handy items, including books, software, videos, hardware, raw materials, websites and more &#8212; essentially anything that is useful. Items can be new or old, but all are tried and true.<\/p>\n<div class=\"subheads\">\n<span class=\"header\">Stats<\/span>\n<\/div>\n<p>Cool Tools has a large and influential audience. It receives an average of more than 500,000 page views per month and more than 7,000 unique visitors everyday. Over 43% of visitors are repeat or frequent users. Cool Tools receives about 20-40 new comments each day, most with constructive user experiences.<\/p>\n<p>More than 200,000 readers subscribed to Cool Tools via RSS, and more than 3,000 subscribe to its weekly email version.<\/p>\n<p><a href=\"http:\/\/web.archive.org\/web\/20140901214631\/https:\/\/kk.org\/cooltools\/assets_c\/2009\/12\/cooltools-20091102-1202-6765.php\"><img loading=\"lazy\" src=\"\/wp-content\/archiveimages\/assets_c\/2009\/12\/cooltools-20091102-1202-thumb-450x228-6765.jpg\" width=\"450\" height=\"228\" alt=\"cooltools-20091102-1202.jpg\" class=\"mt-image-none\" \/>[click for larger]<\/a><\/p>\n<p>On Amazon&#8217;s Kindle, Cool Tools is the fourth best-selling blog subscription in the Gadgets, PCs &amp; Consumer Electronics category.<\/p>\n<p>Cool Tools is a member of the premier advertising network Federated Media Publishing which includes other top publishers like The New York Times, Boing Boing, MetaFilter, and Make.<\/p>\n<p>U.S. Alexa Traffic Rank: 9,059<br \/>\nTechnorati authority ranking: 587<\/p>\n<div class=\"subheads\">\n<span class=\"header\">Best of Lists that include Cool Tools<\/span>\n<\/div>\n<p><a href=\"http:\/\/web.archive.org\/web\/20130603223420\/http:\/\/www.forbes.com\/bow\/b2c\/review.jhtml?id=7739\">Forbes Best of the Web Directory<\/a><br \/>\n<a href=\"http:\/\/gadgets.alltop.com\/\">Alltop &#8211; Gadgets<\/a><br \/>\n<a href=\"http:\/\/www.nytimes.com\/ref\/technology\/blogs_101.html\">New York Times Blogs 101 &#8211; Technology Toys &amp; Cool Things<\/a><br \/>\nand often at <a href=\"http:\/\/popurls.com\/\">popurls<\/a><\/p>\n<div class=\"subheads\">\n<span class=\"header\">Press about Cool Tools<\/span>\n<\/div>\n<p><a href=\"http:\/\/news.cnet.com\/8301-13512_3-9739769-23.html?tag=mncol;title\">These are a few of my favorite sites<\/a><br \/>\nPeter Glaskowsky<br \/>\nCNET, July 6, 2007<\/p>\n<p><a href=\"\/wp-content\/archiveimages\/ct-timeoutny.pdf\">Inspector Gadget: A New Guide Gives You the Lowdown on Must-Have Items<\/a><br \/>\nArticle by Lisa Sweetingham?<br \/>\n<em>Time Out New York<\/em>, January 29, 2004<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2003\/12\/08\/business\/mediatalk-relevant-and-useful-in-a-catalog-redux.html\">Relevant and Useful, In a Catalog Redux<\/a><br \/>\nArticle by John Markoff?<br \/>\n<em>New York Times<\/em>, December 8, 2003<\/p>\n<p><a href=\"http:\/\/web.archive.org\/web\/20130709060201\/http:\/\/www.wired.com:80\/culture\/lifestyle\/news\/2003\/12\/61394\">Kelly&#8217;s Catalog of the Cool<\/a><br \/>\n?Interview with Leander Kahney?<br \/>\n<em>Wired News<\/em>, December 1, 2003<\/p>\n<div class=\"subheads\">\n<span class=\"header\">More information<\/span>\n<\/div>\n<p>Profiles of the editors, designers, and publisher are available <a href=\"https:\/\/kk.org\/cooltools\/about.php\">here<\/a>, and a brief history of Cool Tools is <a href=\"https:\/\/kk.org\/cooltools\/the-tools-of-co\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What this site is Cool Tools is a curated collection of the best tools recommended by its readers. Each weekday &#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/pages\/4087"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=4087"}],"version-history":[{"count":5,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/pages\/4087\/revisions"}],"predecessor-version":[{"id":28597,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/pages\/4087\/revisions\/28597"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=4087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}