{"id":1092,"date":"2006-01-16T05:00:49","date_gmt":"2006-01-15T23:00:49","guid":{"rendered":""},"modified":"2010-05-05T12:27:14","modified_gmt":"2010-05-05T06:27:14","slug":"the-search-1","status":"publish","type":"post","link":"https:\/\/kk.org\/cooltools\/the-search-1\/","title":{"rendered":"The Search"},"content":{"rendered":"<p>About five years ago John Battelle started pursuing his hunch that search technology like Google was the most powerful cultural force at work in the modern world. Few believed him. Back then search was pure nerddom. Ugly algorithms and no money. Geekware. The Google IPO in 2005 woke up the last doubters to the fact that search is at the heart of the next new new thing. Battelle has great sense of timing (John was one of the co-founding editors at Wired with me), and he delivers a marvelous introduction about where search came from and what search means in technology, in business, in society and in ourselves. Listen to the technology, Carver Mead preaches; John Battelle has listened harder to search technology than anyone else, and he can tell us some amazing things it is telling us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Linking everything to everything<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[32],"tags":[713],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/1092"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":0,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}