The guru of marketing is Seth Godin. He’s done more innovative marketing than most Fortune 500 departments combined and can explain the art of marketing better than anyone I know or have read. In Godin’s view marketing is much more about an approach to life rather than a department in a business (which is the norm). In fact, as Godin preaches, business is more a lifestyle (as in a way of living) than about maximizing money. Money will flow from a finely-tuned approach to life. Your job as a businessperson is to navigate a thousand tradeoffs in the rugged terrain of reality in order to tune your enterprise to maximize learning, difference, and value to others. If you succeed, the process will also produce money. The art of perceiving and managing these tradeoffs (niche of 1 vs niche of 1000? ) is marketing. It is not about advertising.<\/p>\n
Godin is a prolific writer. Some of his best advice flows in a river from his daily blog. A distilled version of his messages can be found in the essential three of his many books: Purple Cow, Free Prize Inside and All Marketers are Liars. One thing I really like about Godin’s work is that it is technology independent. He embraces all that social media does (before it materialized) without getting stuck in the minutia of any technology. Read any of his books and blog and you’ll be ahead of this rapidly advancing curve.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lessons from a master<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[45],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/21933"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=21933"}],"version-history":[{"count":2,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/21933\/revisions"}],"predecessor-version":[{"id":21943,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/21933\/revisions\/21943"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=21933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=21933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=21933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}