{"id":29489,"date":"2017-08-23T15:52:17","date_gmt":"2017-08-23T22:52:17","guid":{"rendered":"http:\/\/kk.org\/cooltools\/?p=29489"},"modified":"2017-08-23T15:52:17","modified_gmt":"2017-08-23T22:52:17","slug":"louis-rossetto-co-founder-of-wired","status":"publish","type":"post","link":"https:\/\/kk.org\/cooltools\/louis-rossetto-co-founder-of-wired\/","title":{"rendered":"Louis Rossetto, Co-founder of Wired"},"content":{"rendered":"<p><em>We have hired an editor to edit the Cool Tools podcast. It costs us $300 a month. So far, Cool Tools listeners have pledged $216 a month to the podcast. Please consider\u00a0<a href=\"https:\/\/www.patreon.com\/cooltools\">supporting us<\/a>\u00a0on Patreon. We have nice rewards for people who contribute! \u2013 MF<\/em><\/p>\n<p>Our guest this week is Louis Rossetto. Louis co-founded Wired with his life partner Jane Metcalfe. During his five years directing Wired, it won the National Magazine Awards for General Excellence twice and was Adweek&#8217;s Hottest Magazine of the Year. Wired also pioneered commercial web media, launching HotWired the first website with original advertising and Fortune 500 advertising. Since Wired, he&#8217;s pursued different obsessions from real estate to helping start and run the high end chocolate company TCHO, to writing his new novel <a href=\"https:\/\/www.kickstarter.com\/projects\/1671130551\/change-is-good-the-collectors-first-edition\" target=\"_blank\">Change is Good<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/339205557&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/cool-tools-show-and-tell\/id605920446?mt=2\">Subscribe to the Cool Tools Show on iTunes<\/a>\u00a0|\u00a0<a href=\"http:\/\/feedpress.me\/cooltoolsshow\">RSS<\/a>\u00a0|\u00a0<a href=\"https:\/\/docs.google.com\/document\/d\/18IMQuXDX5hMYoVPydQNnsji7X3hAYWqZjVtHkvt8CW0\/edit?usp=sharing\">Transcript<\/a>\u00a0|\u00a0<a href=\"http:\/\/tracking.feedpress.it\/link\/7810\/6571305\/339205557-cool-tools-86-louis-rossetto.mp3\">Download MP3<\/a>\u00a0|\u00a0<a href=\"https:\/\/kk.org\/cooltools\/tag\/cool-tools-show\/\">See all the Cool Tools Show posts on a single page<\/a><br \/>\n<br clear=all><\/p>\n<p><strong>Show notes:<\/strong><br \/>\n<br clear=all><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-29493\" src=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/DXOoptics-300x300.jpg\" alt=\"DXOoptics\" width=\"300\" height=\"300\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/DXOoptics-300x300.jpg 300w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/DXOoptics-150x150.jpg 150w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/DXOoptics-1024x1024.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<a href=\"http:\/\/www.dxo.com\/us\/photography\/photo-software\/dxo-opticspro\" target=\"_blank\">DxO OpticsPro<\/a><br \/>\n\u201cI kept looking for something that would allow me to process images faster and better and I ran across this tool called DxO OpticsPro 11 and basically there&#8217;s a plugin that goes into Lightroom, you can export photographs directly out of Lightroom into DxO and then inside of DxO you can do the kind of image polishing that you&#8217;d like to do in Lightroom, but that Lightroom isn&#8217;t totally adapted to. Maybe that\u2019s &#8217;cause they don&#8217;t want to dent Photoshop. In DxO OpticsPro, there are a whole bunch of tools which are seemingly more intelligent than just a slider \u2026 things that just make the whole process of arriving at a really good image easier. \u2026For example, you can pick spot reading and then look at a face, select the face on the image and the program will adjust the lighting for the face itself and for the rest of the image. \u2026 So it\u2019s not just lighting the face and then lighting the rest of the picture, it\u2019s lighting the face and making sure the rest of the picture stays in the right color in Lightroom.&#8221;<br \/>\n<br clear=all><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-29492\" src=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/botvac-300x300.jpg\" alt=\"botvac\" width=\"300\" height=\"300\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/botvac-300x300.jpg 300w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/botvac-150x150.jpg 150w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/botvac.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<a href=\"https:\/\/www.neatorobotics.com\/robot-vacuum\/botvac-connected-series\/botvac-d3-connected\/\" target=\"_blank\">Botvac D3 Connected<\/a> ($399)<br \/>\n\u201cIt\u2019s a normal looking Botvac but the nice things about it are that it runs off an app. Once you set the whole thing up then you can just press a button or even it runs off Alexa, you can tell your Botvac to start cleaning. It has a little docking station, it starts at the docking station and then it starts to take off and go around and vacuum the floor like all of these things do. The one thing about this particular robot is it doesn\u2019t just randomly run around the room, it actually it has a laser probe or something that\u2019s looking out and it\u2019s setting the parameters of the room and stuff in the room and then it goes around and tries to systematically, go up and down as much as it can go and vacuum that floor rather than the kind of crazy pattern that you might otherwise get by a robot that went banged into something and turned around and went the other direction or another direction again. So it\u2019s more efficient in that sense \u2026 and then when it\u2019s all done it runs back to its docking station, it sort of wiggles its back up against the dock and sends you a message it says, \u2018I&#8217;m done.&#8217; And turns itself off.\u201d<br \/>\n<br clear=all><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-29495\" src=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/philips-300x212.jpeg\" alt=\"philips\" width=\"300\" height=\"212\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/philips-300x212.jpeg 300w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/philips-1024x724.jpeg 1024w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/philips.jpeg 1250w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<a href=\"http:\/\/www2.meethue.com\/en-us\/about-hue\" target=\"_blank\">Philips hue lights<\/a> with <a href=\"https:\/\/yonomi.co\/\" target=\"_blank\">Yonomi app<\/a><br \/>\n\u201cWhen we first left Wired, I wanted to just put in state of the art lighting in our place and \u2026 among the solutions that came along have been Phillips Hue system which started out as sort of colored lights\u2026but there was the implication there that there was something more that could be done and finally Phillips came along and it has a bridge that connects to your Wi-Fi or your network and then there\u2019s an app to run it. They finally realized this could be its own little ecology for lighting and pretty soon they started introducing just plain white bulbs and then they introduced motion detectors and wall switches. For a few hundred dollars now you can get the starter pack of the bridge that connects to the light bulb so you get a bridge and two bulbs for around 60 bucks. With the app which is free you can then turn those bulbs on and off, you can set a schedule for them, you can connect them to motion detectors, you can connect them to switches. For a few hundred dollars then you can build a whole house lighting system that does about all the stuff that my multi $10,000 lighting system used to do 20 years ago. I think that\u2019s kind of remarkable and of course it\u2019s gone beyond that as home automation has gotten to be a new field.&#8221;<br \/>\n<br clear=all><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-29491\" src=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/skis-300x37.png\" alt=\"skis\" width=\"300\" height=\"37\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/skis-300x37.png 300w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/skis-1024x127.png 1024w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/skis.png 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<a href=\"https:\/\/www.dpsskis.com\/en\/wailer-f99-z\" target=\"_blank\">Foundation Wailer 99<\/a> ($799)<br \/>\n\u201cIt used to be that you needed multiple skis if you were a dedicated skier or you just liked skiing at all. You&#8217;d have to have one set of skis for powder skiing and another set of skis for barreling down the front of the mountain and maybe another set of skis for all mountain skiing where you&#8217;d also go on rough parts of the mountain. I got a pair of these a couple of years ago and it certainly changed my sense about dealing with the whole mountain and all the different experiences that you can have on the mountain. There were whole parts of the mountain that I would never go near because they were not groomed or they just seemed spooky or they were just too deep or whatever. And now with these kind of skis, the DPS skis and in particular width, this is 99, they also make 106 \u2026 are good for the entire mountain.\u201d<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-29490\" src=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/Changeisgood-300x169.jpg\" alt=\"Changeisgood\" width=\"300\" height=\"169\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2017\/08\/Changeisgood-300x169.jpg 300w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/Changeisgood-1024x576.jpg 1024w, https:\/\/kk.org\/cooltools\/files\/2017\/08\/Changeisgood.jpg 1552w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nAbout <em><a href=\"https:\/\/www.kickstarter.com\/projects\/1671130551\/change-is-good-the-collectors-first-edition\" target=\"_blank\">Change is Good<\/a><\/em><br \/>\n\u201cIt\u2019s about the digital revolution that we experienced \u2026 in the 90s in San Francisco South of Market and it\u2019s about the young people that came there with fire in the world to change the world. They didn\u2019t come there to make money, they came there to create tools and use tools that they could personally lever their ideas and change the world for what they thought would be the better. We saw this up close when we were doing Wired and we saw the transformation as well from the beginning \u2026 In 1992 it was all about utopia, by 1998 it was about this bubble that was starting, the dot-com bubble. I\u2019m writing about a week in January 1998, which is to me when revolution turned into the orgy of the dot-com bubble and six lives who were on that edge and how they are dealing with their ambitions and optimism and ideals and the reality that\u2019s coming down on them.&#8221;<br \/>\n<br clear=all><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cool Tools Show 086: Louis Rossetto<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1559],"tags":[1555,1472],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/29489"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=29489"}],"version-history":[{"count":1,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/29489\/revisions"}],"predecessor-version":[{"id":29496,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/29489\/revisions\/29496"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=29489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=29489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=29489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}