Free is tricky. Free is great for consumers but difficult for business and creators. It is becoming a serious economic force (thanks to digital technologies and automation) but no one is really sure how to use free to, well, make money. Chris Anderson, editor in chief of Wired, offers the best utilitarian knowledge about the economics of the free I’ve seen yet. I believe this book will clear up many misunderstandings about this “radical price” and assist creators (that’s us these days) in pricing our offerings in a world of “freeconomics.”<\/p>\n
The hardcover book costs $27, but of course if Anderson is serious about what he is saying the book should be free somehow. And it is, in many versions. You can get free versions on the Kindle, you can get a free unabridged audio version on iTunes or Audible (but note the shorter abridged edition is not free. Time is money!). There are free ebooks on Google, and on Scribd. You can get a free paperback version in the UK. Some of these offers are time limited (that is called a “freemium”, free first pay later), others are indefinite. New free versions will be announced on the author’s blog at The Long Tail<\/a>.<\/p>\n You need to take the free seriously. Pay attention to this book, and to Anderson’s experiments in practicing what it preaches.<\/p>\n","protected":false},"excerpt":{"rendered":" How to use zero pricing<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[33],"tags":[713],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/3833"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=3833"}],"version-history":[{"count":0,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/3833\/revisions"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=3833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=3833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=3833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}