{"id":44441,"date":"2025-07-01T09:00:00","date_gmt":"2025-07-01T16:00:00","guid":{"rendered":"https:\/\/kk.org\/cooltools\/?p=44441"},"modified":"2025-06-26T12:53:56","modified_gmt":"2025-06-26T19:53:56","slug":"industrial-strength-design-the-pet-dragon","status":"publish","type":"post","link":"https:\/\/kk.org\/cooltools\/industrial-strength-design-the-pet-dragon\/","title":{"rendered":"Industrial Strength Design \/ The Pet Dragon"},"content":{"rendered":"\n

INDUSTRIAL STRENGTH DESIGN PROFILES THE MOST FAMOUS DESIGNER YOU\u2019VE NEVER HEARS OF: BROOKS STEVENS<\/strong><\/h4>\n\n\n\n
\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Industrial Strength Design: How Brooks Stevens Shaped Your World<\/em>
by Glenn Adamson
The MIT Press
2003, 300 pages, 9.5 x 11 x 0.8 inches<\/p>\n\n\n\n

Buy on Amazon<\/a><\/p>\n\n\n\n

This excellent book profiles the most famous industrial designer you\u2019ve never heard of: Brooks Stevens. Sure, you know of designer Jonathan Ive and his Apple products, and maybe Raymond Loewy, who slimmed the Coke bottle and decked out Kennedy\u2019s Air Force One, but flipping through this book you\u2019ll instantly recognize Brooks Stevens\u2019 equally famous mid-century creations: that 3M \u201cMondrian\u201d packaging, The Excalibur custom car, the Miller beer \u201csoft cross\u201d logo, the \u201cboomerang\u201d patterned Formica, and yes, the Oscar Mayer Wienermobile!<\/p>\n\n\n\n

Stevens grew up in Milwaukee, and his unpretentious Midwestern work ethic and pro-business attitude was clear in all his work and writing. Unlike other designers who indulged in fantastic and lofty, theoretical designs, Stevens applied his styling skills and practical design sensibilities to suit local manufacturers of lawn mowers, outboard motors, cookware, and vehicles, resulting in increased sales and efficient manufacturing (if not design awards).<\/p>\n\n\n\n

One of his most famous creations is the phrase \u201cplanned obsolescence,\u201d which was widely attacked at the time by Vance Packard in his book The Waste Makers<\/em> as an example of the manipulation of consumers and crass commercialism. Stevens proudly defended his approach of constant improvements and questioned so-called \u201cgood design\u201d as actually elitist, unpractical and most damning of all in his mind, ultimately unprofitable. The debate goes on and you\u2019ll have to come to your own conclusion: are manufacturers\u2019 frequent new product variations kaizen-like progress, or just needless churning of the consumer. (Do you really need that new iPhone9x?)<\/p>\n\n\n\n

As an industrial designer trained in the old-school skills of drawing and rendering, I loved seeing the many samples of marker sketches, gouache renderings and airbrushed presentations drawings. Check out the crazy concept cars and boats \u2013 it\u2019s like a trip back in time to a mid-sixties auto show. \u2013 Bob Knetzger<\/em><\/p>\n\n\n\n

\n\n\n\n

THE PET DRAGON \u2013 A WHIMSICAL GIRL-MEETS-DRAGON STORY THAT ALSO INTRODUCES CHINESE CHARACTERS<\/strong><\/h4>\n\n\n\n
\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

The Pet Dragon<\/em>
by Christopher Niemann
Greenwillow Books
2008, 40 pages, 9 x 11.8 x 0.4 inches (hardcover)<\/p>\n\n\n\n

Buy on Amazon<\/a><\/p>\n\n\n\n

Chinese characters are wonderfully expressive, straddling the fine line between the written word and illustration. Esteemed graphic designer and picture book creator Christoph Niemann realized as much with The Pet Dragon<\/em>, a whimsical story about a Chinese girl who raises a baby dragon to adulthood. In his introduction to the book, Niemann states that he had fun imagining connections between the calligraphic characters and their meanings. Reading the book, it\u2019s clear that the author has a love of his subject and was very much enjoying himself.<\/p>\n\n\n\n

The story is straightforward. A young Chinese girl named Lin receives a baby dragon who grows too quickly to stay in her home. After breaking a vase, Lin\u2019s father condemns the baby dragon to its cage. The wily dragon escapes, leading Lin on a quest to find her beloved pet. Niemann enriches his tale by transposing Chinese characters on top of his illustrations to demonstrate the relationship between each symbol and what it represents. A forest is shown as a series of trees with the symbol for tree superimposed on them, the curving lines below indicating the roots and the extended lines at the top stretching outward for the branches. The upraised slashes and crossed lines in the symbol for father become the raised eyebrows and nose on his face, while the character denoting mountain has its three upward prongs displayed over a towering mountain range. The story concludes with the twin calligraphic symbols denoting the word friend displayed atop the reunited Lin and the titular dragon.<\/p>\n\n\n\n

Niemann\u2019s artwork is clean and modernist in style, and his novel approach to integrating expressive, ebullient images with the sparse, minimalist strokes of traditional calligraphy proves both endearing and effective. Although this is a book that can be read quickly, the reader should also take time to examine and enjoy the interplay between pictures and meaning that the author meticulously constructs.\u00a0\u2013 Lee Hollman<\/em><\/p>\n\n\n\n

\n\n\n\n

Books That Belong On Paper<\/strong>\u00a0first appeared on the web as Wink Books and was edited by Carla Sinclair.<\/em>\u00a0Sign up here<\/a>\u00a0to get the issues a week early in your inbox.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Issue No. 73<\/p>\n","protected":false},"author":13684,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[31],"tags":[2398],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/44441"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/13684"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=44441"}],"version-history":[{"count":1,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/44441\/revisions"}],"predecessor-version":[{"id":44457,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/44441\/revisions\/44457"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=44441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=44441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=44441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}