{"id":46217,"date":"2026-06-03T09:00:00","date_gmt":"2026-06-03T16:00:00","guid":{"rendered":"https:\/\/kk.org\/cooltools\/?p=46217"},"modified":"2026-05-29T09:40:41","modified_gmt":"2026-05-29T16:40:41","slug":"whats-in-my-now-pavel-guzhikov","status":"publish","type":"post","link":"https:\/\/kk.org\/cooltools\/whats-in-my-now-pavel-guzhikov\/","title":{"rendered":"What&#8217;s in my NOW? \u2014 Pavel Guzhikov"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov.jpg\"><img loading=\"lazy\" src=\"https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov-1024x1024.jpg\" alt=\"\" class=\"wp-image-46224\" width=\"290\" height=\"290\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov-1024x1024.jpg 1024w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov-300x300.jpg 300w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov-150x150.jpg 150w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov-768x768.jpg 768w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/Pavel-Guzhikov.jpg 1258w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/a><\/figure>\n\n\n\n<p>Russian-born, London-based. Three kids, a few companies, an adventure bike, two restless legs and a habit of chasing ideas, opportunities, and adventures across continents and B-roads.<\/p>\n\n\n\n<h5><strong>LINKS:<\/strong><\/h5>\n\n\n\n<ul><li><a href=\"https:\/\/substack.com\/redirect\/0a3f7364-37b9-44e5-9fe0-21b4030a47ff?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">instagram.com\/xternal<\/a><\/li><li><a href=\"https:\/\/substack.com\/redirect\/77c72545-e5d2-44e5-8503-8e7145cf6357?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">linkedin.com\/in\/pavelguzhikov<\/a><\/li><li><a href=\"https:\/\/substack.com\/redirect\/4e446977-6102-411d-8ac2-be452fece608?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">facebook.com\/pavel.guzhikov<\/a><\/li><li><a href=\"https:\/\/substack.com\/redirect\/9e0cfb99-0802-458b-a1b8-3bbf97ad49b2?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">guzhikov.substack.com<\/a><\/li><\/ul>\n\n\n\n<h5><strong>NEWSLETTER:<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><br><strong>Journey of a quiet changemaker <\/strong><br><a rel=\"noreferrer noopener\" href=\"https:\/\/substack.com\/redirect\/97375669-3469-4e8d-a44e-d50bcfeb6788?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\">Stories about pain, gain and lessons learned from entrepreneurship, tech, social work and living with eyes open.By Pavel Guzhikov<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" src=\"https:\/\/kk.org\/cooltools\/files\/2026\/05\/wimb-Pavel-Guzhikov-1024x576.jpg\" alt=\"\" class=\"wp-image-46218\" width=\"790\" height=\"444\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2026\/05\/wimb-Pavel-Guzhikov-1024x576.jpg 1024w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/wimb-Pavel-Guzhikov-300x169.jpg 300w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/wimb-Pavel-Guzhikov-768x432.jpg 768w, https:\/\/kk.org\/cooltools\/files\/2026\/05\/wimb-Pavel-Guzhikov.jpg 1100w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<h4><strong>PHYSICAL<\/strong><\/h4>\n\n\n\n<ul><li><strong><a href=\"https:\/\/substack.com\/redirect\/0f42dd4a-abdc-4906-87e1-891fadc10567?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Crocs Geometric Clog<\/a><\/strong>&nbsp;\u2014 I always thought Crocs are lame and uncomfortable, until my friend some day told me he is sexy enough to wear crocs all the time. Then I randomly bought this geometric one and fell in love. I go to gym, shop, sometimes office and basically anywhere where something more is not expected by circumstances. Really comfy and versatile.<\/li><li><strong><a href=\"https:\/\/substack.com\/redirect\/6c468a5f-a9f8-4bdc-ab25-afef562550cb?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Black Diamond Astro<\/a><\/strong>&nbsp;\u2014 bought a couple of years ago in Tashkent, Uzbekistan for mountain hiking and camping, but had a new like at my home and daily life in London, UK. I use it in so many situations \u2013 to keep my hair up, to read books, to cook in the kitchen, to play with kids, to run. It is a thing which makes me see everything more clearly in all possible ways.<\/li><li><strong><a href=\"https:\/\/substack.com\/redirect\/e66b8b0e-0de6-4dbe-9ede-f2945c1eebca?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Ion8 Primo 720ml water bottle<\/a><\/strong>&nbsp;\u2014 I am very British-local-manufacturing-patriotic which I try to write about in Substack by the way. I used Camelbak bottles a lot, but switching to ion8 made me feel the difference. Everything is perfect here up to the nozzle. It is beautiful, useful, comfortable and makes me drink more and more with more pleasure.<\/li><\/ul>\n\n\n\n<h4><strong>DIGITAL<\/strong><\/h4>\n\n\n\n<ul><li><strong><a href=\"https:\/\/substack.com\/redirect\/86bed0aa-d191-44c8-80a5-0ce6970155a4?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Endel<\/a><\/strong>&nbsp;\u2014 even in years when creating music is a click away I still love and feel Endel is doing a great job for me and my brain. It relaxes me, soothes, focuses, energises&#8230; and so on. It is like ML but without feedback loops. Don\u2019t know, it just works amazing for me.<\/li><li><strong><a href=\"https:\/\/substack.com\/redirect\/121b1133-a2da-4fa6-a82a-d92cbc62083e?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Knowledge Project<\/a><\/strong>&nbsp;\u2014 if I have to consume only one source of information, this would be it. Shane does a great job for years asking great questions to interesting and not always obvious people. Signal in the world of noise. Ideas to think about. Thought provoking.<\/li><\/ul>\n\n\n\n<h4><strong>INVISIBLE<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;Just keep livin\u2019&#8221; \u2014 mentioned by Matthew McConaughey in his first book is an internal engine that was always in me to keep doing things often even without thinking&nbsp;<em>why<\/em>,&nbsp;<em>what for<\/em>&nbsp;or&nbsp;<em>how<\/em>. For me it is an idea for both \u201cstand up and play again\u201d and that even \u201cempty\u201d days are fine to be out there.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/whatsinmynow.substack.com\/\" target=\"_blank\"><em>Sign up here<\/em><\/a><em>\u00a0to get\u00a0What\u2019s in my NOW?\u00a0a week early in your inbox.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>issue #256<\/p>\n","protected":false},"author":47588,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2303],"tags":[1553],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/46217"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/47588"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=46217"}],"version-history":[{"count":7,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/46217\/revisions"}],"predecessor-version":[{"id":46226,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/46217\/revisions\/46226"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=46217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=46217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=46217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}