{"id":47118,"date":"2026-10-21T09:00:00","date_gmt":"2026-10-21T16:00:00","guid":{"rendered":"https:\/\/kk.org\/cooltools\/?p=47118"},"modified":"2026-10-16T07:34:49","modified_gmt":"2026-10-16T14:34:49","slug":"whats-in-my-now-tony-franco","status":"publish","type":"post","link":"https:\/\/kk.org\/cooltools\/whats-in-my-now-tony-franco\/","title":{"rendered":"What&#8217;s in my NOW? \u2014 Tony Franco"},"content":{"rendered":"\n<p><strong>Tony Franco<\/strong> is a fractional COO and founder of SageWell Advisors, helping founder-led ecommerce and CPG brands build the operations to grow. He\u2019s also Team Director for his town\u2019s NICA youth mountain bike team, which he counts as one of his clients. Not a well-paying one \ud83d\ude42<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I can be found at <strong><a href=\"https:\/\/substack.com\/redirect\/b7c1af59-cdac-4af0-9868-d77464d5d24f?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong>. Hit me up &#8211; happy to help with all your type 2 fun needs.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/kk.org\/cooltools\/files\/2026\/10\/wimb-TonyFranco-1024x576.jpg\" alt=\"\" class=\"wp-image-47119\" width=\"562\" height=\"315\" srcset=\"https:\/\/kk.org\/cooltools\/files\/2026\/10\/wimb-TonyFranco-1024x576.jpg 1024w, https:\/\/kk.org\/cooltools\/files\/2026\/10\/wimb-TonyFranco-300x169.jpg 300w, https:\/\/kk.org\/cooltools\/files\/2026\/10\/wimb-TonyFranco-768x432.jpg 768w, https:\/\/kk.org\/cooltools\/files\/2026\/10\/wimb-TonyFranco.jpg 1280w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure>\n\n\n\n<h4><strong>PHYSICAL<\/strong><\/h4>\n\n\n\n<ul><li><strong><a href=\"https:\/\/substack.com\/redirect\/39b2c61f-d15a-4540-91df-da1b4fa98c6f?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Rite in the Rain notebook<\/a>. <\/strong>Always a notebook. Writing something down does something to my brain, and I think it tells the other person that what they say matters and is worth remembering. I\u2019m not a long-form journaler, more of a scribbler and jotter. My current favorite is a Rite in the Rain I picked up at my favorite local outdoor store before our summer mountain bike trips out west.<\/li><li><strong><a href=\"https:\/\/substack.com\/redirect\/5c78ec2c-cafb-4ca0-8748-c71933232f1d?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Biofreeze roll-on<\/a>. <\/strong>Sort of addicted to it. It lives on my desk and works just as well for tense Zoom calls as it does for post-ride shoulder aches.<\/li><li><strong><a href=\"https:\/\/substack.com\/redirect\/b00d0051-8425-4265-a28e-cba343c9cc59?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">My Pivot<\/a>. <\/strong>Our bike money tends to go to our three boys, and I was a bit past ready for a new bike myself. Then a friend at church gifted me this 10-year-old, barely ridden, amazing Pivot out of the blue. So grateful.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h4><strong>DIGITAL<\/strong><\/h4>\n\n\n\n<ul><li><strong><a href=\"https:\/\/substack.com\/redirect\/87200141-884a-42c1-9336-6c277a6c3480?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">Notion<\/a><\/strong> + Claude. Whether it\u2019s a client or the team, I track to-dos and roles in Notion. Then I use Claude to turn a well of data and spreadsheets into \u201cpocket-sized\u201d or executive summary views that communicate well.<\/li><li><strong><a href=\"https:\/\/substack.com\/redirect\/7edc37cf-c769-478e-a6a8-6fb0ee997d18?j=eyJ1IjoiMXhmZzB6In0.4ieSFe4rvvESx3-YSOApdZUV-VKuM1Arc6QBuHWifaY\" target=\"_blank\" rel=\"noreferrer noopener\">NICA coaching resources<\/a>. <\/strong>A lot of what I\u2019ve learned as a mountain bike coach came from NICA\u2019s great resources and training. I absolutely love helping someone confront something hard, push through it, and grow on the other side. Sometimes that\u2019s a hard ride or a challenging skill. Sometimes it\u2019s a ride where the flow just works and the joy comes through. Now I try to help student mountain bikers and business founders, leaders, and teams experience the joy of type 2 fun.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h4><strong>INVISIBLE<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>You gotta earn the view. Embrace the suck, enjoy the climb&#8230; the whole thing is the thing.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/whatsinmynow.substack.com\/\" target=\"_blank\"><em>Sign up here<\/em><\/a><em>\u00a0to get\u00a0What\u2019s in my NOW?\u00a0a week early in your inbox.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>issue #275<\/p>\n","protected":false},"author":47588,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2303],"tags":[1553],"acf":[],"_links":{"self":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/47118"}],"collection":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/users\/47588"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=47118"}],"version-history":[{"count":1,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/47118\/revisions"}],"predecessor-version":[{"id":47120,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/47118\/revisions\/47120"}],"wp:attachment":[{"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=47118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=47118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=47118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}