{"id":4668,"date":"2010-08-31T10:07:35","date_gmt":"2010-08-31T04:12:21","guid":{"rendered":""},"modified":"2010-08-31T10:12:21","modified_gmt":"2010-08-31T04:12:21","slug":"when_wired_magazine_began_deve","status":"publish","type":"post","link":"https:\/\/kk.org\/newrules\/when_wired_magazine_began_deve\/","title":{"rendered":"When Wired magazine began developing&#8230;"},"content":{"rendered":"<p><strong>&#8230;one of the very first commercial web sites in 1993, the phrase &#8220;unlimited shelf space&#8221; was often used by potential contributors.<\/strong> Closely linked to this phrase was &#8220;bypassing the editor&#8221;: the notion that editors were superfluous intermediaries, and that writers and readers didn&#8217;t have to be subject to the frustrating and degrading filtering of go-betweeners. The raw stuff would flow in its full length and naked power directly from writer to reader. Our first prototypes convinced us that that wasn&#8217;t how the net worked. The web site we launched and continue to build today (Wired Digital) is based on a different premise: that <span class=\"nr-emphasis\">in a network economy, intermediaries have tremendous value<\/span>.<\/p>\n<p><img src=\"https:\/\/kk.org\/newrules\/img\/VNRF$$15.jpg\"><br \/>\n<span class=\"nr-caption\">Technology encourages the proliferation of intermediates. Smaller companies, in greater numbers, are able to find niches where niches could not have existed before.<\/span><\/p>\n<p><span class=\"nr-highlight\">Everything about the web, especially the over 1 million web sites currently in existence, suggests that the expectation that the network economy favors disintermediation is exactly wrong.<\/span> It is quite the opposite. Network technologies do not eliminate intermediaries. They spawn them. Networks are a cradle for intermediaries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;one of the very first commercial web sites in 1993, the phrase &#8220;unlimited shelf space&#8221; was often used by potential contributors. Closely linked to this phrase was &#8220;bypassing the editor&#8221;: the notion that editors were superfluous intermediaries, and that writers &hellip; <a href=\"https:\/\/kk.org\/newrules\/when_wired_magazine_began_deve\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"1","ping_status":"1","sticky":false,"template":"","format":"standard","meta":[],"categories":[203],"tags":[],"_links":{"self":[{"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/posts\/4668"}],"collection":[{"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/comments?post=4668"}],"version-history":[{"count":0,"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/posts\/4668\/revisions"}],"wp:attachment":[{"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/media?parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/categories?post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/newrules\/wp-json\/wp\/v2\/tags?post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}