{"id":5249,"date":"2011-04-20T17:27:18","date_gmt":"2011-04-20T11:27:18","guid":{"rendered":""},"modified":"2011-04-20T17:36:03","modified_gmt":"2011-04-20T11:36:03","slug":"natural-history","status":"publish","type":"post","link":"https:\/\/kk.org\/thetechnium\/natural-history\/","title":{"rendered":"Natural History of a New Idea"},"content":{"rendered":"<p>The notion that ideas have lifecycles has many antecedents. Various people get credit with first articulating it. Here is my version:<\/p>\n<p>The Natural History of a New Idea:<\/p>\n<p>1) <strong>Outright wacko.<\/strong><br \/>\n&#8220;This is worthless nonsense&#8221;<\/p>\n<p>2) <strong>Odd but unproven.<\/strong><br \/>\n&#8220;This is an interesting, but perverse, point of view.&#8221;<\/p>\n<p>3) <strong>True but trivial.<\/strong><br \/>\n&#8220;This may be correct, but it is quite unimportant.&#8221;<\/p>\n<p>4) <strong>Obvious. <\/strong><br \/>\n&#8220;What&#8217;s new? This is what we&#8217;ve said all along.&#8221;<\/p>\n<p>Apply to your favorite example.<\/p>\n<p>I&#8217;ve seen this abbreviated to: &#8220;Crazy. Crazy. Crazy. Obvious.&#8221; But I think it&#8217;s more useful to pay attention to the gradations. Where along this scale is your idea?<\/p>\n<p>Here is a real example from Norman Shumway discussing the rocky progress of <a href=\"http:\/\/jtcs.ctsnetjournals.org\/cgi\/content\/full\/134\/3\/562\">heart transplantation<\/a>. It took the crazy idea 22 years, between 1960 and 1982, before it was widely accepted.<\/p>\n<blockquote><p>1 Initial stage: &#8220;Won\u2019t work; been tried before.&#8221; <\/p>\n<p>2 After successful experiments in animals: &#8220;Won\u2019t translate to man.&#8221; <\/p>\n<p>3 After 1 successful clinical patient: &#8220;Very lucky; doubt if patient really needed transplant.&#8221; <\/p>\n<p>4 After 4 or 5 clinical successes: &#8220;Highly experimental, too risky, immoral, unethical; I understand they have had a number of deaths they are not reporting.&#8221; <\/p>\n<p>5 After 10 to 15 patients: &#8220;May succeed occasionally in carefully selected cases but very few patients really need an operation anyway.&#8221; <\/p>\n<p>6 After a large series of successes: &#8220;So and so has been unable to duplicate their results. I hear that a number of their patients are now dying late death.&#8221; <\/p>\n<p>7 Final stage: &#8220;This is a very fine contribution. A straightforward solution to a difficult problem. I predicted this. In fact, in 1939 I had the same idea. Of course, we didn\u2019t publish anything. We had no cyclosporin.&#8221; <\/p><\/blockquote>\n<p>Another version from <a href=\"http:\/\/www.amazon.com\/What-Great-Idea-2-0-Creativity\/dp\/140274188X\/ref=sr_1_2?s=books&#038;ie=UTF8&#038;qid=1303345394&#038;sr=1-2\">What a Great Idea!<\/a> by Chic Thompson<\/p>\n<p><img loading=\"lazy\" style=\"display:block; margin-left:auto; margin-right:auto;\" src=\"https:\/\/kk.org\/thetechnium\/\/five_stages_of_idea_acceptance_white.jpg\" alt=\"Five stages of idea acceptance white\" border=\"0\" width=\"464\" height=\"538\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The notion that ideas have lifecycles has many antecedents. Various people get credit with first articulating it. Here is my version: The Natural History of a New Idea: 1) Outright wacko. &#8220;This is worthless nonsense&#8221; 2) Odd but unproven. &#8220;This &hellip; <a href=\"https:\/\/kk.org\/thetechnium\/natural-history\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/posts\/5249"}],"collection":[{"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/comments?post=5249"}],"version-history":[{"count":0,"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/posts\/5249\/revisions"}],"wp:attachment":[{"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/media?parent=5249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/categories?post=5249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kk.org\/thetechnium\/wp-json\/wp\/v2\/tags?post=5249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}