\nNow it is available as a free (of course!) downloadable PDF manifesto<\/a>. Published by ChangeThis,<\/a> a bunch of savvy media folks who produce very short, incredibly well-designed, free PDF Manifestos pushing the skills of change. Past authors include Seth Godin, Tom Peters, Guy Kawasaki, Hugh MacLeod. I really like the smooth navigation and user interface of these PDFs. They have a few ideas worth stealing in the format alone.\n<\/p>\n \n \nMy piece begins:\n<\/p>\n \nThe Internet is a copy machine. At its most foundational level, it copies every action, every character, and every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. <\/p>\n When copies are super abundant, they become worthless.<\/p>\n When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied.<\/p>\n Well, what can’t be copied?”\n<\/p><\/blockquote>\n \nThe whole thing can be downloaded as a small 11-page PDF from here<\/a>. You are encouraged to share it, spread it, email it to friends, and make as many copies as you want. A landing page is here<\/a>. The copies are free, and free to disseminate. I’ll make my money (if any) through one of the generatives.<\/p>\n","protected":false},"excerpt":{"rendered":" Earlier this year I wrote a piece about creating works in an environment where everything is copied freely and when copy protection does not work — in other words today’s digital world. How do you make money with the free? … Continue reading ![\"Betterfreecover\"](\"https:\/\/kk.org\/ct2\/BetterFreeCover.jpg\")
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