Just as the technology of writing now covers almost everything we make (not just paper), so too the technologies of interaction will soon cover all that we make (not just computers). No artifact will escape the jelly bean chip; everything can be animated. Yet even before chips reach the penny price, objects can be integrated into a system as if they are animated. Imagine you had a million disposable chips. What would you do with them? It's a good bet that half of the value of those chips could be captured now, with existing technology, by creating a distributed swarmlike intelligence using such dumb power.