...is needed to complete a single transaction, but ever-more effort is needed to agree on what pattern the transaction should follow.
Thus "feeding the web first" increases in necessity. Businesses can expect to devote great intellectual capital on formulating, negotiating, deciding, forecasting, and adhering to emerging standards. The question "Which platform do we back?" will not be confined to PCs. It will be asked in regard to calendars, cars, accounting principles, and even currencies.