As the network economy unfolds, more firms will begin to ask themselves this question: How do we put what we do into the logic of networks? How do we prepare a product to behave with network effects? How do we "netize" our product or service? (The answer is not "put it on a web site.") Architects, for instance, generate huge volumes of data. How can they be standardized? How can the data about a physical object (say a door) flow through or with that object? What are the fewest functions we can add to glass windows to incorporate them into networks? What steps can a contractor take to allow the networked flow of information from any architect to any contractor to any builder to any client? How do we increase the number of networks our service embraces?