... of creative destruction, there is no alternative (that we know of) to leaving behind perfectly good products, expensively developed technology, and wonderful brands, and heading down to trouble in order to ascend again with hope.
Once upon a time this march was rare. The relatively stable markets and technological environment of the industrial era were smooth, not rugged. Only a few parameters changed each year, and they changed gradually. Opportunities arrived with forewarning. Those days are over. The biological nature of the new economic order means that the sudden disintegration of established domains will be as certain as the sudden appearance of the new.