FEED THE WEB FIRST

Seek the highest common denominator.

Because of the laws of plentitude and increasing returns, the most valuable innovations are not the ones with the highest performance, but the ones with the highest performance on the widest basis–the “highest per widest.” Feeding the web first means ignoring state-of-the-art advances, and choosing instead the highest common denominator–the highest quality that is widely accepted. One practical reason to pick the highest-per-widest techniques and technologies is because complex technologies require passionate and informed users who can share experience and context, and you want the maximum dispersion of usage that doesn’t sacrifice quality.