The Technium

Consensus on Colors

Is there any consensus between names and colors — at least in one language?

A little bit. 

The folks at Dolores Blog “showed thousands of random colors to people on Mechanical Turk and asked what they would call them. Here’s what they said:” 


In short the experiment goes like this. They generated random color samples and then paid the anonymous workers on Amazon’s Mechanical Turk to give a name to these random colors. Dolores then mapped that name in the appropriate color place on the standard color wheel. The result is this color wheel of names. But the really cool part is that you can search for color names via this Color Label Wheel. Type in a name and see all the colors that random folks think belong to that color name. Here is the wide variation of hues which people identify as Pink:



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