Making the Inevitable Obvious
The coming hundred years, in one hundred words
Recently I sent a twitter request out into the wider internets. I got 23 responses, which I am running (with permission) below. I’ll tell you who I selected as the winner in a moment, but first I’d like to tell you what I learned.
It’s a hard assignment. Compressing anything as messy as the future into 100 words is a near-impossible challenge. Almost like writing poetry. And 100 years is so immensely distant from us that we need to fictionalize it. But the most difficult part is imagining a scenario that is desirable.
This exercise began with my dissatisfaction with the visions of our future today available in movies and science fiction. For the most part they are dystopian. Name a Hollywood future you’d like to live in? I couldn’t. OK, maybe I could be talked into boarding the Starship Enterprise, but what about a future on this home planet, where we will all live for the next century? Minority Report? Elysium? Battlestar Galactica? These are repulsive futures you hope never materialize. They may contain one or two cool innovations we’d like, but the total culture of these future worlds is broken, scary, one-sided, and wholly unappealing. Even if we are the lucky 1%.
I am not asking for utopia. In fact, a world where everything worked perfectly, with no side effects, is its own kind of hell. I am a protopian. I believe in progress, an incremental betterment with corresponding downsides each year, inching toward a world that is desirable despite its many flaws. A protopian future would generate plenty of unexpected ills and unjust distributions, but overall the greater net benefits would draw us to it.
It might be that such a pragmatic protopia is so boring and square that it can’t inspire us beforehand. Just as we no longer marvel at the miraculous abilities we have today (cross a continent in 5 hours while watching movies, ask a stone in our pocket a question and have it answer) because each of these magics have arrived in small increments. We are no longer enthralled by simple betterment.
It also may be that there is a vacuum of desirable futures next century because none are possible. We can’t imagine a working technological future, because none work. We are just screwed. Hollywood is correct. The future means we go backwards, or blow each other up, or escape to our hideouts.
Yes, an inescapable dystopian future is entirely possible, but not inevitable. However, a trajectory towards dystopia will be hastened and aided by our lack of an imagined alternative to doom. Without a vision of a desirable future, it is unlikely we can head toward it.
On the chance that desirable futures ARE possible, we need to imagine them.
Thus, my quest for a desirable future scenario. The number of scientists and technologists who have been motivated by science fiction in the past are legion. Poke anyone today working on a disruptive technology and they’ll tell you of a forecast by a science fiction story or movie that inspired them. After hours, many speculation-averse scientists will admit they got started in their field by trying to make some sci-fi dream come true, such as the Star Trek tricorder, or an anti-gravity beam. In fact, the full influence of science fiction scenarios upon science proper is woefully unacknowledged in the official accounts, and under appreciated by the culture at large. The stories we tell about the future greatly affect our future.
At the moment we have no shared positive vision of tomorrow. We are unable to imagine it. I will be quick to add: that includes me. I too have difficulty in describing an exciting future for all of society in 100 years that seems plausible given what is happening today. I can imagine singular threads of the future rolling out positive — massive, continuous, cheap, real time connection between all humans, or total genetic control over crop plants, or synthetic solar fusion energy — but it is hard to see how all these threads weave into the other threads of climate change, population decrease, habitat loss, human attention overload, robot replacement, and accelerating AI.
I wanted some help. Maybe my future blindness was a lack of my own imagination. So I posted my request to the wisdom of the cloud, and quickly got back some revealing alternatives. I know none of the contributors, so I consider this a random sample of my tribe.
Upon inspection, the 23 submitted scenarios share some common dreams. The most recurring hope/expectation is of a new energy source. Instead of fossil fuels, they expect in 100 years we’ll rely on solar and fusion, which will be cheap and clean. Second is the deepening merger of the digital and physical into a holistic internet of everything. The third most common vision is the rise of artificial intelligence and artificially intelligent robots, who transform our economy into one of plenitude and creative work/play. A minor fourth thread is the spread of education in new modes, with universal reach around the globe, and lifelong.
That’s a good start. I certainly desire these. Abstractly the four trends are consistent and cohesive. Yet the specifics matter, as do the corresponding ill effects. But, hey, I only gave them 100 words! That tiny cell can only hold a few headlines, so I have to applaud each of the contributors for their attempt at this haiku. My choice for the most plausible vision of a future I desire goes to John Hanacek’s scenario. I think I’d like to live there, and I think it is plausible in 100 years. My $100 goes to him.
The purpose of this future fantasy challenge was to assist me in visualizing a cohesive, sensible future that I wanted to work towards. The submissions helped. After the 23 scenarios, I append a 100-word future haiku that I wrote, inspired by pattern of their common hopes.
A New Energy Source
Blockchain-based technologies and structures accomplish what most major institutions did. Solar power runs everything, as it is 100X cheaper than alternatives. As energy is inexpensive food is grown in symbiotic aquaponic multi-story indoor “farms”, conserving water, the most precious resource. CO2 sequestration also becomes fuel source, albeit subsidized. We buy self-driving car service subscriptions. Nicotine and sugar are Schedule I and II narcotics. Much as empathy has served humans’ ability to collaborate and socialize, so will it be in the silicon species as they out into deep space to connect with their own kind. — Leonard Kish
Clean streets, cheap healthy eats, remembered wisdom on what humanity is, fused into city planning, food production and manufacturing. Polar shield arrays soak excess UV, beating weirding, concealing polar bear lairs to save something our soul needs. Hybrid solar-hydrogen motors make us free and clean. Solid circuit relay probes take the web to deep space, making nerves for this place. All countries with common purpose born from ultimate recognition that prisoner dilemma decisions on planet earth is a disease we can’t afford — our planet is in rehab at last. When the sun rises each day, we know we’re okay. — Chris McCann
A century hence I imagine civilization not to have added metal upon metal; heaping plastic and gnarled brambles of wrought steel wrapping the earth to form a solid mass of techno-pathocracy, instead to have evolved, prodded along by its new stewards, give birth, grown and green and basking in eternal sunlight. A techno-primitivism where mankind lives in harmony with its surroundings, a new eden, a cornucopia, a garden earth. Our ancient foes flora and fauna kept now as a momento of our past. Not to conquer nature with asphalt but the barefooted first steps of post-scarcity. A feast for the touch. A miraculous biology. — Sean Moriva
2030: The last of the unsustainable energy and fiscal policy edifices crumbles just as embedded intelligence emerges. We’ve got the wind in our sails. Billions of people rapidly move from wage slaves to participating in a decentralized, sustainable, opt-in economy which affords them the time to innovate and crowdsource a tsunami of solutions. 2060: Biodiversity blossoms. Consciousness comes under direct control. You can physically live on Mars, Antarctica, New Atlantis or in the asteroid belt. Many chose life in distributed mind servers and live centuries in a week. 2090: Boredom unthinkable. Conscious population: 10^20. Biome restored. 2114: Begin Second Earth. — Luke Cockerham
The future will be blessed by abundant free/cheap water and free/cheap energy. Water through the work of Dr Gerald Pollack (UW) and energy due to Dr Dan Nocera (Harvard). Dr Pollack’s re-discovery of the 4th phase of water (he calls it the Exclusion Zone, EZ, for lack of a better term) will permit the commercialization of a filterless water filter based on this effect. The EZ is powered by infrared energy. Why don’t we see this on sale today? Its settled science, now its a matter of getting it to scale. Dr Nocera has been working to perfect an artificial leaf. His leaf, when immersed in water and illuminated, breaks the water down to hydrogen and oxygen. Today this leaf is 7 time more efficient than a natural one. Why don’t we see it on sale today? Again its a matter of getting it to scale. — Chuck Petras
Solar and fusion have eliminated energy from most practical considerations. Due to automation, only 20% of the population is employed, mainly in creative jobs. World GDP has grown exponentially, making it practical for governments to provide a comfortable life without the need for work. Large projects are restoring ecological damage. Africa and the Middle East are rapidly developing to the standard of the rest of the world. Education has been reformed to help people to achieve life satisfaction and enjoy learning. Breakthroughs in the nature of motivation have enabled AI with an abundant life for all as a primary goal. — Douglas Summers-Stay
Rise of Artificial Intelligence and Artificially Intelligent Robots.
Physical and virtual realities are meshed together with no distinction. Ideas are given sovereignty with their creators rewarded fairly and directly. The world itself does the drudgery of assembling itself across all sectors that information science has been applied, which is limited only by the quantum information underpinnings of the universe. Humans have taken up their primary purpose of creativity and now work with other intelligences of any kind to ask questions and achieve answers, with an eye toward more questions. “Human” has taken on flourishing new meanings. Imagination has been unleashed upon the world in a literal sense. — John Hanacek
I worried I’d never be as well-off as my parents. I never expected this. We call it “the Euphoric Age”. It’s over-the-top, but it’s a good description of what happens when you trade human judgment for algorithmic optimization. Took a while to for systems to tune themselves. I panicked when my doctor got replaced by an app. Money quickly got tight. There was always enough to eat, though. The air got cleaner; the Internet and (Amazon) PackageNet got even faster. We’ve stopped looking for things to do. And started looking for ways to live our lives. Together. — Andy Hickl
You will sleep in a sort of bathtub for taking care of your skin. The bathtub will be enclosed in an atmosphere enriched with substances to take care of your organs. You will never have to take a bath again. Your clothes will be made from a special polymer and you choose from more than 1.000 looks, and the fabrics will be molded to the look you choose. You will eat all food you like. You will have special lanes for whose prefer to drive, but 80% choose self-driven cars. People will work 4 hours/week. No Police and no Politics. — Augusto Camargo
Immortality had shifted the focus on short term thinking, to long term goals. A new era of responsibility had dawned. Body modifications and rejuvenation were only a virus away (new exotic options were available on the free market), and many people changed appearance weekly, to keep up with the latest trends. This invalidated the past trends of judging by gender and race meant we distinguished entities by expertise and experience only. Since robots harvested the food we needed and built our houses in self-chosen tribal groups with independently chosen government structures, humans were free to imagine and create utopian worlds with more art and research than ever before. — Jean Rintoul
The basic needs of all people will be met, because having everything we need (especially without working for it) is the fastest way to realize that we need to work, serve, and create in order to feel fulfilled. All drugs will be legal, reducing crime, and taxes that fund recovery groups will be built into their retail prices. Technology will make life decisions more reversible, allowing people to take more risks. Your early 20s won’t be considered your last opportunity to go to college. Algorithms will analyze statements made by public figures, pointing out fallacies as an impartial third party. — Michael Elias @harmonylion1
2114 AD. Post-scarcity is reality; all wants, all needs are met with zero marginal cost. Aging is optional and trivially repaired. A superhumanly complex network of AIs, robots, and automated systems manage all stellar resources, transportation, food & energy supply, and explore the interstellar frontier. Nations have passed and splintered into a network of megacities. Repair of the environment and human depredations to a pre-industrial state is nearing completion. Humans have splintered into a spectrum of beings measured by merger with technology, from none to total. The individual is free to explore physical and virtual realities, experiences, and relationships across many lives. — Mark Bruce
Food is the same, but not genetically engineered. Air travel becomes extremely expensive. Companies make money from information asymmetry and selling secrets. Consumers pay for preserving their experience and sharing life data securely and privately, and pay for gadgets that enable more sensory processing power (i.e., to be a super human). A startup incubator becomes the top #1 university in the world. Drivers need to enable self-piloting on highway. A smart gadget company owns 50% data traffic of the world. Without face-to-face or voice, it is hard to tell if someone interacts with you is a person or a robot. — Jackie Lee
A guaranteed income brings prosperity to jobless China in the aftermath of the robotic manufacturing revolution. Hundreds of millions pour out of cities where they no longer need to work, and return to smaller villages which are quickly recovering from the brutal pollution of the early 2000s. Previously quixotic living arrangements like houseboats, remote intentional communities and nomadic vehicles explode in popularity as virtual reality matures and the number of people doing physical labor drops precipitously. Art flourishes and IP restrictions mostly disappear in the face of ubiquitous micromanufacturing. Extinction is off the table. Mars and the Jovian moons beckon. — Eric Meltzer
A Holistic Internet of Everything
The technological advancements in data-rich information networks has reached such a height that self-replicating and -arranging nano-bits have become infused into all matter. What was once inert atoms that made up glass, steel, wood, concrete and plastics, are now richly infused with information technology. Everything human has been understood at such a deep level that these information-rich materials can respond in real time to all human thoughts, emotions, and actions. It starts with a single room morphing into a space with the most ideal lighting, materials, and form as it responds to its inhabitants. Over time entire cities have the ability to transform their entire urban fabric as a democratic response to its population. — Sean Fright
When we have the “internet of things” and ubiquitous sensors, here’s one small use that would warm my heart: anti-vandalism. Consider graffiti: First of all, spray paint cans won’t operate on a surface if you don’t have the owner’s permission. If some young punk somehow manages to start to tag some graffiti, his identity is captured, and he hears, by name, that he is being fined. On second offense, not only is the fine multiplied, but a swarm of paint drones tag swatches of his hair, his body, his clothes, his bag, and his ride. Etc. — Rodney Hoffman
I want to live in a future in which governments cannot hide the actions of corrupt officials as easily, because the very technologies they use to eavesdrop upon us, can be used against them as well. A future in which computers allow us to make informed legal decisions without being at the mercy of an expensive attorney. A future in which injustice and corruption is broadcasted to the public, and those who wish to commit injustice and corruption are more afraid of us, than we are of them. A future in which schools cannot fudge their numbers, in order to mask that they are committing a horrible disservice to the future of our world. A future in which transparency of government spending allows us to quantify the actual costs of medical care can be quantified, so that those who are exploiting the system can be eradicated. A future in which there is a clear understanding of personal vs. public information, with multiple technologies acting as independent safeguard against infringement. — Dallas John Slieker
I usually sleep with my implant on. It lets my dreams mingle with those of my friends, diffusing anxiety, heightening creativity. I wake up naturally, full of energy, excited to start my day. My implant automatically quiets for my morning toilet. I cook breakfast the old fashioned way. Boil an egg, squeeze fresh juice. The bread I made yesterday still has a wonderfully crunchy crust. I open up my implant, listening for what my friends are creating, what they need help with, and adding a few aspirations of my own. Then I pick up my tools and we all get to work. — Steve Hoefer
If the human civilization ended right now, our entry in the ‘Galactic Encyclopedia’ would read: “Terrestrial bipedal omnivores. Created vast cities and virtual worlds rich with information. Although impressive, their existence was mired by an overwhelming failure to understand themselves.” If we can successfully aim the scientific process at how humans work, and why we do what we do, than the next 100 years will be totally unlike the last 100. With the answers to these questions, we will build technologies that push levels of fulfillment beyond anything we can currently imagine. For the first time, our technological innovations would be a reflection of our fundamental wants and needs rather than some hopeful striving in what we think is the right direction. — Oliver Carefull @smollie1
Imagine a future of distributed networks with preset standards. Where important parts of infrastructure are locally maintained. Power, water, sewer, data, transport. Everything available to a community by a combination of worldwide resource markets and local manufacturing. Every town’s things are little bit different, because the look and feel were organized locally, and yet the same because everyone used the same base resources. Distributed manufacturing, local power making transportable power, local food, swift delivery of goods. Clever people online to offer aid. Open engineering. Open communities. Mesh networks. Only the most basic units are standardised. A “lego” economy. — Laston Kirkland
Education in New Modes
The survivors of climate change, heartbroken by the massive die-off, are the gene pool for the next iteration of homo. In adapting to a hostile environment, the latent inclination to compassion and generosity become heritable traits. Systems, culture, commerce, and government have the explicit purpose of providing well-being for all. Knowledge sharing is revered as the most celebrated human propensity. This results in a self-aware global cerebral cortex; humanity functioning as neurons, networks as nervous system. Scientists learn to encode human knowledge on quantum fluctuations that can survive the heat death of the universe, although for whom remains a puzzle. — Alan Chamberlain
For what is desirable to me, may not be to desirable you. This “difference”, in all its forms is a theme for my proposed desirable, technological future. McLuhan suggests, our connected, technological tomorrow won’t be one of tranquility and uniformity. Extending this idea, the tomorrow I foresee is one of a greater awareness of difference, through education, provided via technology. This deeper, more fundamental understanding of “things” won’t prevent wars, or stop all conflicts. I’ll close on the following quote by Aaron Griffin: “Relying on complex tools to manage and build your system is going to hurt the end users. […] If you try to hide the complexity of the system, you’ll end up with a more complex system” — Andrew Stace
Technologically enabled worldwide mass education could lead to rationality replacing superstition, rejection of sectarianism and nationalism, thus shrinking population through volition, not war, famine, pestilence. Fossil fuel use would be reduced by lowered demand and replaced by renewable resources, mandated by a world treaty to freeze military budgets and redirect them to renewable energy development, removing the immediate threat of climate catastrophe. Local sourcing of organically produced foods could further reduce transport burdens and increase basic human health, reducing health care costs. These steps plus redistribution of wealth would provide full employment, less pollution and would save the environment. — Allan Rubin
2121: Population 4 billion; 85% urban. Cities boom, empty suburbs struggle. Agriculture acreage reduced with GMOs. Nature monitored quantitatively; green lands expand with genetic engineering. Solar, fusion, mini nukes generate cheap power. Climate change adapted. Creative middle class the new majority, globally mobile. Computer pilots make travel common internationally. Eco and heritage tourism primary income for poorest. Robots takeover remaining blue-color jobs in Asia and Africa. Internet of everything physical continued. Universal library, and universal lifelong education for free. All humans always on the net anywhere. Brain interface, wearables. Co-veillent tracking ubiquitous. Quantified self for personalized medicine. Techno-literacy (managing) skills mandatory. — Kevin Kelly
Digital bits have lives. They work for us, but we totally ignore them. What do bits really want? Here are the life stories of four different bits.
The first bit—let’s call it Bit A — was born on the sensor of a Cannon 5D Mark II camera. A ray of light glancing off a black plastic handle of baby stroller in New York City enters the glass lens of the camera and is focused onto a small sheet the size of a large postage stamp. This dull rainbow-colored surface is divided up into 21 million rectangular dimples. The light photons from the white highlight of stroller handle pass through a mosaic of red, green and blue filters in the camera, and collect in the micro-well of red pixel #6,724,573. Outside, when the photographer trips the shutter button, red pixel #6,724,573 counts the number of photons it has collected, compares it to its green and blue neighbors, and calculates the color it has captured. Pixel #6,724,573 generates 15 new bits, including our Bit A, which helps indicate the pixel is pure white. Immediately Bit A is sent along a wire to the camera’s chip where it is processed along with 300 million sibling bits, all born at the same moment. Bit A is copied several times as the camera swaps the siblings around from one part of its circuit to another in order to rearrange the bits into what we call a picture, which the camera displays on a screen. In another few milliseconds a copy of Bit A is duplicated on a memory card. Now there are two Bit As, but within a moment the original is erased as another image is captured on the sensor. An hour later, Bit A is duplicated from the memory card into the CPU of the photographer’s laptop. A half second later, half of the sibling bits are simply erased as the computer compresses the image into a jpeg file. Luckily Bit A, of pure white, remains in the set. Another copy of it is made on the laptop’s hard disk and another copy is made as the software Photoshop is opened. When the photographer retouches a speck in the image, millions of pixel bits are constantly being reshuffled, copied, erased, and effectively moved as Photoshop creates new bits and erases existing ones. Through all this shuffling the tiny white glare on the stroller handle remains untouched and Bit A persists. The photographer is a veteran and Bit A is copied again by another CPU, and backed up on another hard disk. Bit A now has many identical cousins. The photographer uploads Bit A together with its million sibling bits to the internet. Bit A is copied, deleted, and recopied by 9 intermediate servers along the way to a website. There Bit A is copied onto more local hard disks, one of which serves the bit to anyone clicking on a web thumbnail image. When people do click, Bit A is copied to their computer’s CPU, displayed on their screen as a speck of white. When humans see the full image, millions of them copy it to disks, and sent yet more copies to their friends. Within days, Bit A has been copied several hundred million times. There are now half a billion copies of Bit A contained as a tiny detail of the first paparazzi photo of Kim Kardashian taking her newborn baby girl out on a stroll. Bit A will likely remain in circulation for many decades, being copied forward onto new media as old medium die, active on at least one CPU in the world, ready to be linked. It will live for centuries. For a bit, this is success.
Bit B has a different story. Bit B is born inside the EDR (event data recorder) chip mounted beneath the dashboard of the photographer’s Toyota Camry. Every automobile manufactured since 2012 contains a EDR which serves as the car’s blackbox, recording 15 different metrics such as the car’s speed, steering, braking, seat belt use and engine performance. Originally designed to be plugged into a service mechanic’s on-board diagnostic computer to determine whether the airbags were working, the data it generates while the car is running can also be summoned by insurance companies and lawyers as evidence in an accident. In this case Bit B makes up part of the digit “7” in a time stamp that says that on Tuesday July 8, 2014, our Camry was going 57 miles per hour. The EDR holds the last 5 seconds of information. After that time it overwrites the existing bits with new information. The Camry was accident-free and didn’t need maintenance, so Bit B was copied once and stored. Increasingly, it is cheaper to store data than to figure out whether it should be erased, so almost no data is erased deliberately. But many bits disappear when their medium rots or is tossed into the garbage. Most bits die of inactivity. Bit B will spend decades untouched, unlit, before it is lost forever.
The third bit is of a different type. Bit C was not generated in the environment. It was not born in a camera, or on the keyboard, or swipe of a phone, or in a wearable sensor, or by a thermometer, traffic pad, or any other kind of input device. Bit C was born from other bits. Bit C is the type of bit created by a software program in response to Bit A or Bit B. Think of the internal bookkeeping your computer does as it keeps track of everything a program does. The photographer using Photoshop can “undo” a change to color (or you can undo a deletion to your Word document) because the computer keeps a log, and that log is new bits about the bits. Our Bit C is generated by the telephone company’s servers as it uploads the photographer’s image files. It is the third digit in the log of the memory allotment for that upload. Bit C is copied to a telecom hard disk, and this meta-data (data about data, or bits about bits) will be retained by the telecom long after the actual content vanished. Beyond meta-data there is meta-meta-data; information about meta-data. The meta chain can cascade up infinitely, and the amount of meta-data in the world is increasing at a faster rate than the primary data. For a bit to be born meta is a huge thing, because meta-data is more likely to be exercised, duplicated, shared and linked. Bit C will be copied and recopied, so that eventually hundreds of copies of Bit C live on.
However, nothing is as exciting for a bit as to become part of a software program. In code, a bit graduates from being a static number to being an active agent. When you are a bit that is part of a program, you act upon other bits. If you are really lucky you might be part of a code that is so essential that it is maintained as a core function and preserved in the digital universe over many generations. Most sophisticated programs are dead and gone in 5 years, but some primeval code, say like the code that governs internet protocols, or runs the basic sorting algorithms for the files on your PC OS. The story of Bit D, our fourth bit, revolves around the small string of code that produces ASCII — the letters and numbers we see on a screen. This has not changed for many decades. Bit D lives as the part of the code that generates the English letter “e”. It is invoked nearly every hour by me, and billions of times per second around the world. It might be among the most commonly reproduced bits in the digital universe. There are probably zillions of Bit Ds in the digital universe today. And in 100 years from now, there is likely to still be ASCII and the letter e, and a bazillion more Bit Ds. For a bit, it is immortal.
The best destiny for a bit is to be deeply related to other bits, to be copied and shared. The worst life for a bit is to remain naked and alone. A bit uncopied, unshared, unlinked with other bits will be a short-lived bit. If an unshared bit lives long, its future will be parked in a dark eternal vault. What bits really want is to be clothed with other related bits, replicated widely, and maybe elevated to become a meta-bit, or an action bit in a piece of durable code.
Bits want to move.
Bits want to be linked to other bits. They need other bits.
Bits want real time.
Bits want to be duplicated, replicated, copied.
Bits want to be meta.
Of course this is pure anthropomorphization. Bits don’t have wills. But they do have tendencies. Bits that are related to other bits will tend to be copied more often. Just as selfish genes tend to replicate, bits do too. And just as genes “want” to code for bodies that help them replicate, selfish bits also want systems that help them replicate and spread. All things being equal, bits want to reproduce, move and be shared. If you rely on bits for anything, this is good to know.
Can you imagine how awesome it would have been to be an entrepreneur in 1985 when almost any dot com name you wanted was available? All words; short ones, cool ones. All you had to do was ask for the one you wanted. It didn’t even cost anything to claim. This grand opportunity was true for years. In 1994 a Wired writer noticed that mcdonalds.com was still unclaimed, so with our encouragement he registered it, and then tried to give it to McDonalds, but their cluelessness about the internet was so hilarious it became a Wired story. Shortly before that I noticed that abc.com was not claimed so when I gave a consulting presentation to the top-floor ABC executives about the future of digital I told them that they should get their smartest geek down in the basement to register their own domain name. They didn’t.
The internet was a wide open frontier then. It was easy to be the first in category X. Consumers had few expectations, and the barriers were extremely low. Start a search engine! An online store! Serve up amateur videos! Of course, that was then. Looking back now it seems as if waves of settlers have since bulldozed and developed every possible venue, leaving only the most difficult and gnarly specks for today’s newcomers. Thirty years later the internet feels saturated, bloated, overstuffed with apps, platforms, devices, and more than enough content to demand our attention for the next million years. Even if you could manage to squeeze in another tiny innovation, who would notice it?
Yet if we consider what we have gained online in the last 30 years, this abundance smells almost miraculous. We got: Instant connection with our friends and family anywhere, a customizable stream of news whenever we want it, zoomable 3D maps of most cities of the world, an encyclopedia we can query with spoken words, movies we can watch on a flat slab in our pocket, a virtual everything store that will deliver next day — to name only six out of thousands that could be mentioned.
But, but…here is the thing. In terms of the internet, nothing has happened yet. The internet is still at the beginning of its beginning. If we could climb into a time machine and journey 30 years into the future, and from that vantage look back to today, we’d realize that most of the greatest products running the lives of citizens in 2044 were not invented until after 2014. People in the future will look at their holodecks, and wearable virtual reality contact lenses, and downloadable avatars, and AI interfaces, and say, oh, you didn’t really have the internet (or whatever they’ll call it) back then.
And they’d be right. Because from our perspective now, the greatest online things of the first half of this century are all before us. All these miraculous inventions are waiting for that crazy, no-one-told-me-it-was-impossible visionary to start grabbing the low-hanging fruit — the equivalent of the dot com names of 1984.
Because here is the other thing the greybeards in 2044 will tell you: Can you imagine how awesome it would have been to be an entrepreneur in 2014? It was a wide-open frontier! You could pick almost any category X and add some AI to it, put it on the cloud. Few devices had more than one or two sensors in them, unlike the hundreds now. Expectations and barriers were low. It was easy to be the first. And then they would sigh, “Oh, if only we realized how possible everything was back then!”
So, the truth: Right now, today, in 2014 is the best time to start something on the internet. There has never been a better time in the whole history of the world to invent something. There has never been a better time with more opportunities, more openings, lower barriers, higher benefit/risk ratios, better returns, greater upside, than now. Right now, this minute. This is the time that folks in the future will look back at and say, “Oh to have been alive and well back then!”
The last 30 years has created a marvelous starting point, a solid platform to build truly great things. However the coolest stuff has not been invented yet — although this new greatness will not be more of the same-same that exists today. It will not be merely “better,” it will different, beyond, and other. But you knew that.
What you may not have realized is that today truly is a wide open frontier. It is the best time EVER in human history to begin.
You are not late.
The general trend in the technium is a long-term migration away from selling products to selling services. Jeff Bezos has long said the Kindle is not a product, but a service selling access to reading material. That distinction will be made even more visible very shortly when Amazon introduces an “all you can read” subscription to their library of ebooks. Readers will no longer have to purchase individual books, but will have the option to subscribe to all books (600,000 to begin with), like you do to movies on Netflix. As a paying subscriber you get access to any book in print (eventually). Amazon books is a service not product. Verb not noun.
Test page for Amazon’s Kindle Unlimited book subscription service
In this migration the ultimate vehicle for selling a service is not a store (which is for selling products) but a platform. A platform allows you to sell services which you did not create, just as a store allows you to sell products you did not create. If you are trying to sell services and you don’t have a platform, then you have to make them all yourself, and it won’t scale.
Jeff Bezos has turned Amazon into a platform that sells services that others provide. Apple, Microsoft, Google and Facebook all also see themselves as platforms. All these giants employ third party vendors to make use of their platform. All employ APIs extensively. Sometimes platforms are called ecosystems, because in true ecological fashion, supporting vendors who cooperate in one dimension may also compete in others. For instance, Amazon sells both brand new books from publishers, and it sells — via its ecosystem built of used books stores — cheaper used versions. Used book vendors compete with each other and with the publishers. The platform’s job is to make sure they make money (add value) whether the parts cooperate or compete. Which Amazon does well.
In the network economy platforms trump products. For the consumers, this translates into: access trumps ownership. Products induce ownership. But “owning” a service doesn’t quite make sense conceptually, or practically. So if companies aren’t really selling products and are instead selling services, then what customers need is access. And increasingly they prefer access over ownership. (See my Better Than Owning)
People have traditionally subscribed to services that entailed a never-ending stream of updates, improvements, versions, that forced a deep interaction and constant relationship from the producer to the consumer. To ease that relationship, a customer committed to a product (phone carrier, cable provider) and was promised uninterrupted quality. The first standalone product to be “servicized” was software. This mode is called SAS, software as service. As an example of SAS, Adobe no longer sells it’s software as discrete products with dated versions. Instead you subscribe to Photoshop, InDesign, Premier, etc, or the entire suite of services. You sign up and your computer will operate the latest best versions as long as you pay the monthly subscription. This new model entails are re-orientation by the customer who may be used to thinking of software as a product her or she owns.
TV, phones and software were just the beginning. The major move in the upcoming decades will be XAS — X as service, where X is anything, and maybe everything. You don’t buy specific products; instead you get access to whatever benefits you need or want. Take TAS, Transportation as Service. You would not own a car. To get from point A to Point B, you would use a robot car to pick you up at your home, take you to the high speed rail station, which takes you to your general destination area, let’s you out at the subway, which you take to meet another robot car to take you the final few miles. You pay some monthly fee for this access to the transportation platform run by a private/public consortium. Other possible XAS:
Food as Service
Health as Service
Clothes as Service
Shelter as Service
Entertainment as Service
Vacation as Service
School as Service
Hotel as Service (AirBnB)
Tools as Service (Techshop)
Fitness as Service
Toys as Service
And so on. Yes, even physical things can be delivered as if they were digital.
Many years ago the San Francisco Chronicle published a short column in which the writer mentioned that he had been traveling in India, and when he told the clerk at his hotel in New Delhi that he was from the San Francisco Bay Area the clerk responded, “Oh that is the center of the universe” Um, mumbled the traveller, and why do you say that? “Because the center of the universe is wherever there is the least resistance to new ideas.”
I have not been able to come up with a better description of San Francisco’s special relation to futurism. In my experience this is true: more new ideas per person bubble up in the Bay Area than anywhere else on Earth — at this moment.
But why? The best explanation I’ve heard is from the best historian of California, J. S. Holliday, who argues that it began in the gold rush days, when hundreds of thousands of young men came stampeding into the Bay Area to start their fortunes. It was the gold.com era. There was no adult supervision. No one to tell you No. You just headed into the hills with your wits and either came back rich or poor. And if you came back poor, you sold shovel and jeans to the next wave of dreamers, and got rich in a new novel way. The Bay Area collected these young free spirits and retained them. As Holliday points out, no where else in the world was gold territory left to individuals and not the state. In part this was a matter of the great distance from Washington, which made control impossible.
Others argue the same distance from Washington and the establishment of the East Coast is what caused Stanford professors to turn to entreprenurial investments instead of grant money and corporate buyouts to go into business. That spirit of self-funding would avalanche into the start-up culture that now infuses the place. Mistakes are not only tolerated, unlike in Old Places, but even these days, mistakes are embraced as the best teacher. Bay Area VCs are more likely to give you money if you’ve already made a few disasters yourself.
John Markoff, the venerable New York Times tech reporter who also grew up in Silicon Valley, wrote an under-appreciated book called What the Doormouse Said, tracing the hippy origins of the current digital industry. Not just Steve Jobs, but many of the earliest personal computer pioneers were acid-dropping dreamers who were trying to augment human potential rather than create a new industry. They were the most recent incarnation of free thinkers that began with the 49ers, then the beatniks, and later the hippies, and now the hipsters. It is not hard to see the connection between free love and communes with open-source software and wikipedia. That’s why I agree with the urban sociologist’s Richard Florida’s notion that bohemians = innovation = wealth, and that any city or region that wants to encourage innovative wealth creation has to encourage bohemians. That’s what San Francisco has inadvertently done by the acre.
All this looseness leads to the “least resistance to new ideas” and the role of being the pivot of the world. I know this directly. Wired magazine could not have started anywhere else except in the Bay Area. When Conde Nast bought Wired they were wise enough to let it stay in SF, the only magazine they own not operated in NYC.
While the Bay Area is currently the center of the future, I sometimes have the feeling the center will slowly drift to Shanghai and other parts of China. In many ways the future is no longer so fashionable in the US. It is harder and harder to imagine a future — either via Hollywood, or business scenarios — that anyone wants to live in. All the futures are broken. Even the most techy and utopian futures are suspect and not believed. We’ve been burned too many times and know that all those inventions will bite us back. China does not have that problem and the acceleration of their desires into the future is palpable.
Of course China is still learning how to embrace its inner bohemian, and so I suspect the Bay Area will remain the center of the universe for at least a few more decades. It is one of those auto-catalytic things that feeds off itself. The more success it gains, the more newcomers with talent and ambition it attracts. In this way, success exhibits network effects, which makes it difficult to reproduce a “silicon valley” elsewhere. There will probably be only one “center of the universe” per universe at a time. (But there will be more universes!)
But this auto-catalyzing process needs to be managed. Success kills it. This is the curse of bohemian way: how do you maintain the loose reins, the cheap rents, the no-rules opportunities, when you are also creating one thousand under-30 millionaires every year? The one sure thing limiting the success of the least resistant place in the world is its success. Eventually no one can afford to make mistakes anymore, and then the center moves. You get to remain in the future by keeping loose, letting the young drive, staying hungry and foolish, ignoring success, embracing new mistakes, and having the least resistance to new ideas.
Beyond our tiny blue planet, the universe is filled with 100 billion galaxies, each containing 100 billion suns, and each of those stars some vast but unknown billion of inhabitable planets. Let’s say we had some means to inspect at least one other planet in the universe that sprouted sentient creatures who also developed their own advance technology. If we could see a complicated artifact on that planet do we have any test to determine whether that thing was alive or created? Could we tell whether a particular example was an organism born, or a supremely advanced machine made by ones who were born? What framework would we use to discriminate between a product of “natural” evolution and one of technological evolution? If we knew nothing of the origins or even nature of this planet’s original lifeforms, is there some special thermodynamic or informational giveaway of how its technology would be different from its life? I don’t think there is such a test.
Now, let’s switch the lens and let that intergallatic investigator look at things here on Earth. If they were ignorant of what system our planet used for natural life, would they be able to identify what things were biological and which were technological? Is there an all-purpose distinction in thermodynamics, or complexity, or information flow that says “this evolved without minds” or “this was invented by a mind”? Could it make the further distinction between something that was self-evolved vs evolved from a system created by a mind, by a sort of artificial evolution? Say we set up a system that would self-evolve new organisms based on an alternative DNA-like molecule. If the investigator looked at Earth today the difference in complexity between self-evolved and mind-designed among small things might be a telltale clue, but what would it make of our largest creations, like the internet? How about in 100 years? I suspect there is no fundamental physical difference between “natural” and “artificial” organisms, and that the only way to distinguish the two will be to investigate their history.
There is no physically detectable vital spirit in living things that can not be found in manufactured things of a certain type. This continuity between the born and the made is not obvious nor very important right now, but it will become more important, valuable and troublesome in the future.
[Image of mechanical life generated by William Latham ]
In terms of GDP, user-generated content involves unmeasured labor creating an unmeasured asset that is consumed in unmeasured ways to create unmeasured consumer surplus. — Erik and Andrew, The Second Machine Age, 2014, p. 114.
I am not trying to bring down the NSA, I am working to improve the NSA. I am still working for the NSA right now. They are the only ones who don’t realize it. — Edward Snowden, Edward Snowden Says His Mission’s Accomplished, Washington Post, December 24, 2013
Netflix has created a database of American cinematic predilections. The data can’t tell them how to make a TV show, but it can tell them what they should be making. When they create a show like House of Cards, they aren’t guessing at what people want. — Alexis Madrigal, How Netflix Reverse Engineered Hollywood, Atlantic, Jan2. 2014
You can always make more ideas, but you can’t make more time. If you decide to work on an idea, make sure you’re serious about it. Sleep on it, think about it, share it with other people. If you’re still crazy passionate about it, then do it. — Nick Pettit, Treehouse, February 24, 2014.
In 2013 you do not get brownie points for using servers. You only get brownie points for serving users. –- Jeff Lawson, DevBeat 2013.
The only thing stronger than your imagination is your imagination connected to the billions of other imaginations all over the world, connected to smart machines that continue to get smarter, faster.– Rita King, January 8, 2014, LinkedIn
Once, when Bahat reported on LinkedIn that he was leaving a job by changing his status to “Doing Nothing,” his New York friends fretted, and promised to let him know if they heard of any openings. His Bay Area friends, meanwhile, congratulated him on his exit. — Nathan Heller, Bay Watched, New Yorker, October 14 2013
Image from CAPTCHA TWEET , a service that shifts your tweet into a captcha.
Having rules for harming and killing people and destroying things seems weird, but not as weird as not having them. We do have some rules about harming and killing in the physical world, but we don’t have any for the intangible digital world. We need rules for cyberwar badly.
These will require some uncomfortable acknowledgements, some unlikely agreement across cultures, and probably some disaster to happen first.
Like all things digital, it’s a knotty, complex, tricky problem. Boundaries in cyberspace are inherently blurred to non-existence. Motives matter more and are harder to screen apriori. The list of difficulties goes on and on.
But I am sure of two things: having rules of cyberwar will make ordinary life online more secure, and it will also increase peace in the physical world.
The best first start I’ve seen in creating rules for cyberwar are outlined in this IEEE article: “It’s time for Rules of Cyberwar”
My Cool Tools book has been a big hit. It’s been a personal delight to find so many fans enjoying it. However, I underestimated how many would sell on Amazon, and so now it is sold out for Christmas. While there is another boatload that will unload copies in the first week of January, that will be too late for Christmas gifts. This snafu has really bummed me out since I worked so hard to get the books on Amazon in time for the holidays. So I offer a plan B.
I have a personal stash in my garage of books I’ve been sending to friends. If you are a fan of Cool Tools and really want one by Christmas, I may be able to mail you one. Here is the deal.
Fill out this Google form by Wednesday, December 18, and we will email a request for payment via PayPal. Once payment is received, we will begin mailing out books on Wednesday afternoon via Media Mail, which is the only affordable way. In our experience they will reach the west coast in a few days, and the east coast in a week. We CANNOT guarantee they will get to you before Christmas. For the book and shipping we charge $35 by PayPal, which is still $5 less than the list and bookstore price. (I have no idea how Amazon sells shipped books as cheap as they do. I suspect they don’t make any profit selling books.) This is for US addresses only.
If that is too uncertain for you, some bookstores have it in stock, but I’d call before you went, since relatively few copies of Cool Tools made it to bookstores; most went to Amazon.
I really do think that this Cool Tools book is an ideal gift, particularly for the young at heart, and it upsets me that we sold out at the peak of the gift season. There will be lots of copies available in the new year, but I will do my best to get one out to fans right now if at all possible.
To do that: Fill out this Google form and we will email a request for payment via PayPal for $35 per book. If you have any questions, email email@example.com.
Or wait for the next round on Amazon in early January.
Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats. — Howard Aiken, as quoted in Portraits in Silicon by Robert Slater, 1987, p. 88.
Machines will do what we ask them to do and not what what we ought to ask them to do. — Norbert Wiener, 1949, published in John Markoff, NYTimes May 21, 2013
The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t waste time doing it over. — Seth Godin, Seth’s Blog, May 13, 2013.
Most people doubt online meetings can work but they somehow overlook that most in-person meetings don’t work either. – Scott Berkun, The Year Without Pants, p. 42, September 2013.
It’s total chaos. But out of that chaos will come some really amazing things. And right now there are amazing opportunities for young people coming into the industry to say, ‘Hey, I think I’m going to do this and there’s nobody to stop me.’ It’s because all the gatekeepers have been killed! — George Lucas, The Verge, June 13, 2013.
If the NSA released their heaps of prying spycode as open-source code, Silicon Valley would be all over that, instantly. They’d put a kid-friendly graphic front-end on it. They’d port it right into the cloud. — Bruce Sterling, The Ecuadorian Library, August 3, 2013.
I believe that the purpose of death is the release of love. — Laurie Anderson, Farewell to Lou Reed, Rolling Stone, November 21, 2013
The question [in Hollywood] used to be: How do we top ourselves? The new one seems to be: How do we stop ourselves? — Damon Lindelof, The New Rules of Blockbuster Screenwriting, Vulture, August 14, 2013
If you take someone to lunch you just get each other’s stories, but if you set up folding chairs together, you find out what people are really like. — Anne Herbert, The Whole Earth Jamboree Wasn’t Worth It Once, CoEvolution Quarterly, Winter 1978.
People are bad at looking at seeds and guessing what size tree will grow out of them. The way you’ll get big ideas in, say, health care is by starting out with small ideas. If you try to do some big thing, you don’t just need it to be big; you need it to be good. And it’s really hard to do big and good simultaneously. So, what that means is you can either do something small and good and then gradually make it bigger, or do something big and bad and gradually make it better. And you know what? Empirically, starting big just does not work. That’s the way the government does things. They do something really big that’s really bad, and they think, Well, we’ll make it better, and then it never gets better. — Paul Graham, Building Fast Companies for Growth, Inc. September 2013
Simple answers from xkcd