This is the magazine for us — the enthusiasts of the world. For smart users and amateur technologists. For basement tinkerers, garage hackers, tabletop experimenters, and backyard do-it-yourselfers. Empowered hands-on fans is where it is at, and that is where Make is. It’s not about picnic benches made from 2x4s, but aerial kite photography, and homemade mag stripe readers. And thankfully it’s not about things that look cool or hip, but things that look dorky and are amazing. Published by O’Reilly the tech book publisher, Make is a fat quarterly in cheerful full color, stuffed with step-by-step instructions, overviews, hints and cool tool reviews. Based on the premier issue, it promises to be an unforgettable ride.