There aren’t any precise studies showing what sponsorship is worth, but the rule of thumb is that putting $1,000 behind a sports event will generate the same exposure as $10,000 in advertising. — The Wall Street Journal
02/18/15
A weekly newsletter with four quick bites, edited by Tim Leffel, author of A Better Life for Half the Price and The World’s Cheapest Destinations. See past editions here, where your like-minded friends can subscribe and join you.
I had a few bizarre minutes of totality on a beach in Mazatlan last week and the latest total solar eclipse was a fantastic experience. If you’re looking to make travel plans to catch a future one, you’ll need to head out of North America for the next couple of decades. Upcoming total eclipse viewing opportunities will be Iceland/Greenland, Spain/northern Africa, Australia/New Zealand, and Botswana/South Africa. See a full list here that goes beyond 2030.
I often travel with a portable travel power strip for places that don’t have enough outlets, but that problem is especially prevalent in Europe where double outlets are a rarity and buildings can be much older. So when I head to Spain in May, I’m packing this travel power strip with a European plug so I won’t have to pack an additional adapter. The four-foot cord wraps around the base and there’s a strap to hold it together, so it packs up tight.
Italy's digital nomad visa is officially available as of this month, though obtaining one looks to be far from simple according to this article. You need a stack of documents including proof of income, hefty health insurance, proof of accommodation in Italy, and a criminal record certificate. As with most of these, however, there's a fatal flaw in the “proof of employment” requirement that seems to eliminate the largest pool of potential applicants. You must "submit a declaration signed by their employer before any visa will be granted." Time will tell if we can submit one on our own behalf or if this is a deal breaker for the self-employed and the solopreneurs.
I started traveling decades ago, so I’ve got a lot of ExOfficio clothing in my closet. The items were uncannily long-lasting, still looking good after 20 or 30 trips. I say “were” because the brand got bought out by the Newell Rubbermaid conglomerate a few years ago, the makers of Sharpies, trash bins, and toasters. ExOfficio has now devolved into an underwear-only brand: read the sad story I wrote back in February here. It gets worse though: their closest competitor, UK-based Craghoppers, announced this month that they are pulling out of the U.S. market, despite this historic market share opportunity opening up. Buy up inventory while you still can at their U.S. site through April 30.
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