Rule of Thumb

Make flyers more effective

If you’re selling a content-based product, make sure that flyers feature compelling examples of the actual content, not just hype ...

If you’re selling a content-based product, make sure that flyers feature compelling examples of the actual content, not just hype text or slogans. Not only will it create value for the flyer (decreasing the chances it will be discarded), it weeds out people who are not interested in your specific product. – David Malki, Filmmaker, cartoonist, pilot, Los Angeles

09/30/13

© 2022