Rule of Thumb

SELLING SOFTWARE

A new hardware product will start to sell two to three months sooner than a new software product. That’s because ...

A new hardware product will start to sell two to three months sooner than a new software product. That’s because hardware is built to solve obvious needs, like lack of memory. Software is designed to solve less obvious needs. No one believes software will work until they read a product review. — Ben Cota, technology marketing guy, Oakland, California

04/24/16

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