People believe that things shown close together belong together
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People process information better in bite-sized chunks
Applying the concept of progressive disclosure:
Progressive disclosure means providing only the information people need at the moment.
Progressive disclosure requires multiple clicks. You may have heard it said that Web sites should minimize the number of times that people have to click to get detailed information. The number of clicks is not important. People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.
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Steven Palmer (1981) traveled around the world and asked people to draw a coffee cup. Figure 5.2 shows examples of what they drew.

What most people drew when asked to draw a coffee cup
What’s interesting about these drawings is the angle and perspective. A few of the cups are sketched straight on, but most are drawn from a perspective slightly above the cup looking down, and offset a little to the right or left. This has been dubbed the canonical perspective. Very few people would draw a coffee cup as in Figure 5.3, which is what you’d see if you were looking at a coffee cup from above.

Most people don’t draw a coffee cup like this.
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People read faster with a longer line strength, but they prefer a shorter line length
Have you ever had to decide what column width to use on a screen? Should it be a wide column with 100 characters per line? Or a short column with 50 characters per line? Or something in between? The answer depends on whether you want people to read faster or to like the page.
Mary Dyson (2004) conducted research on line length, and combed other studies to determine what line length people prefer. Her work showed that 100 characters per line is the optimal length for on-screen reading speed; but we prefer a short or medium line length (45 to 72 characters per line).
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Takeaways
Use concrete terms and icons. They will be easier to remember.
Let people rest (and even sleep) if you want them to remember information.
Try not to interrupt people if they are learning or encoding information.
Information in the middle of a presentation will be the least likely to be remembered.