The Blue Duck

To get a layout approved by your boss, put something ridiculous in the design (aka a ‘blue duck’). When he says ‘I think we can improve this if we take out the blue duck’ act like he’s the second coming of David Ogilvy and commend him on his sharp sense of marketing. It’s a guarantee he’ll sign-off on it. Especially after he ‘fixed’ it. —┬áPeter DuCharme