Heart and Brain / Formica Forever
Issue No. 85
HEART AND BRAIN HAVE EXTREMELY DIFFERENT VIEW POINTS BUT ALWAYS REMAIN BEST BUDS
Heart and Brain: An Awkward Yeti Collection
by Nick Seluk
Andrews McMeel Publishing
2015, 144 pages, 6.5 x 8 x 0.4 inches (softcover)
Heart and Brain is a wonderful collection of the lovable characters from Nick Seluk’s The Awkward Yeti webcomic. This special print edition features over 75 exclusive comics, as well as dozens of previously published fan favorites. The exclusive comics are the real draw, since they’ll be totally new to you even if you’ve read every single comic online.
If you’re new to Heart and Brain, the title says all you need to know about the characters. Brain is the rational one, always looking out for the logical, safe thing to do, while Heart is all about passion and seeking out the things he loves. Seluk creatively captures the constant push-and-pull between these forces in us all and externalizes them in some of the most endearing characters in comics. It’s hard to not fall in love with Brain’s neurotic over-worrying, and Heart’s blissful aloofness. They’re a perfectly matched odd couple because they come from such extremely differing viewpoints, but they always manage to meet in the middle.
The comics themselves are hilarious. I don’t think a single joke misses the mark in the entire book, which is pretty incredible. Seluk understands his characters on such a fundamental level that everything they do and say feels authentic. They’re just as endearing as other comic duos like Calvin and Hobbes, and their stories have the every day simplicity of Peanuts. The Awkward Yeti is an extremely modern comic, constantly addressing technology and common modern life issues. It can do the office humor of Dilbert, the slice-of-life ease of Peanuts, and the simple punchlines of Garfield. The main appeal to the comic is thinking “I know that feeling!” after seeing Brain humorously stress about past regrets just before going to sleep, or Heart being overly excited about something silly. Seluk’s ability to poke fun at his hang-ups on just about everything makes it easy for the reader to relate their own idiosyncrasies. Seluk will be releasing another collection in October and you can be sure I’ll be picking up a copy. – Alex Strine
FORMICA FOREVER CELEBRATES THE SLEEK CENTURY-OLD MATERIAL AND ITS INDESTRUCTIBLE BEAUTY
Formica Forever
by Formica Corporation
Metropolis Books/Formica Corporation
2013, 408 pages, 6.5 x 9.4 x 1.2 inches (softcover)
This handsome book on Formica is really a love letter written to itself. Formica Forever celebrates the 100th anniversary of the Formica Group with interesting histories, rich visuals, a little chemistry lesson, and cleverly excerpted quotes from literature all in a witty format designed by Pentagram. You’ll learn of Formica’s origins as an industrial material developed as a synthetic electrical insulator (substituting “for mica”), its evolution to a durable and decorative finish material in ships, trains, and, most famously, its use in post-war American homes. That’s when and where the “wipe-clean world” reached its pinnacle, with Formica saving mankind from eons of grime, crud, germs and smells – and looking great, too, due to its indestructible beauty. The spectrum of colors, foils, wood grains, patterns and finishes are well represented in these gorgeous graphics. As a bit of an inside joke, the images of ads, ladies magazine photo spreads, pattern sample chips and endless uses of Formica are printed on pages that have been perforated, just like a tear-out catalog or sample book.
I’ll leave it to you to pick your favorite of all the images of Formica in action. I loved Lee Payne’s giant Neapolitan ice cream and Frank Gehry’s illuminated fish sculpture. Sprinkled throughout are short quotes (printed on the back of Formica “sample chip” cartouches) from famous authors who have used Formica in their writing: John Updike, Sue Grafton, Ian Flemming, Harlin Ellison, and Margaret Atwood. Formica is everywhere!
America’s taste in kitchen countertops has largely moved on to marble, but these classic Formica ads and colorful swatches are still a treat for any fan of mid-century modern design or Americana. – Robert Knetzger
Books That Belong On Paper first appeared on the web as Wink Books and was edited by Carla Sinclair. Sign up here to get the issues a week early in your inbox.
09/23/25
