Rule of Thumb

SETTING THE PRICE OF A BOOK

When pricing a nonfiction book, estimate the cost of producing the first printing (including royalties). Then set a tentative list ...

When pricing a nonfiction book, estimate the cost of producing the first printing (including royalties). Then set a tentative list price that will allow you to make a 20 percent pretax profit if the first printing sells. — Richard A. Balkin, Coda: Poets and Writers Newsletter

01/22/15

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