American Apparel Former Director of Marketing’s Favorite Tools


Cool Tools Show 36: Ryan Holiday

Ryan Holiday is a well respected marketing guru, media strategist and author. He spearheaded viral marketing campaigns as Director of Marketing for American Apparel and has produced several world renowned books on his marketing strategies and philosophy. The list of tools Ryan brings to the table this week emphasizes quality and simplicity above all else, priorities we can all get on board with. See some of Ryan’s books below to better understand how he’s leading the charge into a new age of advertising.

Some of Ryan’s books:

Trust Me, I’m Lying: Confessions of a Media Manipulator

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Show Notes:

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Commonplace book Prices vary

“It’s obviously a very old tool. Usually, you see them in writers like Erasmus or they were very popular in the 19th century. It’s basically a book where you write all your thoughts or ideas or inspirations down. You record them.”

Redwing boot $200-$370

“When I bought them and I’d had them for three or four years I wore the sole down. I just took them into the store and they sent it back to the factory and it came back two weeks later. It cost 50 bucks and they had a new sole on them and new laces and they were all polished and stuff.”

Beme Free

“It’s a video-sharing app but the camera is activated when you cover the motion sensor on the front of your iPhone. You don’t turn it on. You can’t see through the viewfinder what you’re filming. It’s just point and shoot. Once you do it, it automatically shares.”

Echo Bearcat WT189 Wheeled Trimmer $530

“It can basically cut anything. You could roll it into a bush and if you took it slowly enough the bush would just be destroyed afterwards.”


Smart PR for Artists & Entrepreneurs with Ryan Holiday $99

“Basically, I think the problem is most people see advertising as a conversion-oriented medium, like “Does this sell things for me right now?” I try to think of it as a performance medium… If you can knock it out of the park you can do something really interesting and cool. It becomes not an advertisement, it becomes a piece of content, which people share.”