Russian-born, London-based. Three kids, a few companies, an adventure bike, two restless legs and a habit of chasing ideas, opportunities, and adventures across continents and B-roads.

LINKS:

• instagram.com/xternal
• linkedin.com/in/pavelguzhikov
• facebook.com/pavel.guzhikov
• guzhikov.substack.com

NEWSLETTER:

PHYSICAL

• Crocs Geometric Clog — I always thought Crocs are lame and uncomfortable, until my friend some day told me he is sexy enough to wear crocs all the time. Then I randomly bought this geometric one and fell in love. I go to gym, shop, sometimes office and basically anywhere where something more is not expected by circumstances. Really comfy and versatile.
• Black Diamond Astro — bought a couple of years ago in Tashkent, Uzbekistan for mountain hiking and camping, but had a new like at my home and daily life in London, UK. I use it in so many situations – to keep my hair up, to read books, to cook in the kitchen, to play with kids, to run. It is a thing which makes me see everything more clearly in all possible ways.
• Ion8 Primo 720ml water bottle — I am very British-local-manufacturing-patriotic which I try to write about in Substack by the way. I used Camelbak bottles a lot, but switching to ion8 made me feel the difference. Everything is perfect here up to the nozzle. It is beautiful, useful, comfortable and makes me drink more and more with more pleasure.

DIGITAL

• Endel — even in years when creating music is a click away I still love and feel Endel is doing a great job for me and my brain. It relaxes me, soothes, focuses, energises... and so on. It is like ML but without feedback loops. Don’t know, it just works amazing for me.
• Knowledge Project — if I have to consume only one source of information, this would be it. Shane does a great job for years asking great questions to interesting and not always obvious people. Signal in the world of noise. Ideas to think about. Thought provoking.

INVISIBLE

"Just keep livin’" — mentioned by Matthew McConaughey in his first book is an internal engine that was always in me to keep doing things often even without thinking why, what for or how. For me it is an idea for both “stand up and play again” and that even “empty” days are fine to be out there.

Sign up here to get What’s in my NOW? a week early in your inbox.