Book Freak #54: How to Take Smart Risks


Short pieces of advice from books

Paul Arden (1940-2008) was the executive creative director at Saatchi & Saatchi. Here are four pieces of advice from his book, It’s Not How Good You Are, It’s How Good You Want to Be.

Use the opportunity you have
“Don’t look for the next opportunity. The one you have in hand is the opportunity.”

Strive for visual boldness
“The more strikingly visual your presentation is, the more people will remember it.”

Share your ideas with everyone
“Do not covet your ideas. Give away everything you know and more will come back to you.”

Ask for notes, not approval
“If, instead of seeking approval, you ask, ‘What’s wrong with it? How can I make it better?’ you are more likely to get a truthful, critical answer.”

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-- Mark Frauenfelder 07/19/21

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