When’s the last time you got excited about your socks? When’s the last time you messaged your friends to tell them about your socks? In addition to recently doing both of these, this is also the first time I’ve ever written about my socks.
The evangelism-inducing socks in question are called Bombas, a line of athletic socks that were launched last year after a successful crowdfunding campaign. Project creators David Heath and Randy Goldberg asked for $15,000 and ended up getting over $142,000.
The idea behind the Bombas sock project was two-fold: design an amazing pair of socks from the ground up and use the sales of said socks to subsidize the giving away of free socks to the homeless and other needy humans. Dave and Randy got the idea for the project after reading that socks are the number one item requested at homeless shelters. So now, for every pair of Bombas you buy ($9/pair), a pair is donated to a shelter or other suitable charity.
The do-gooder aspects are admirable enough, but what about the socks themselves? The first thing you need to know about me personally is that I have a painful history with socks. I have severe arthritis and resulting poor circulation. As a result, I have a devil of a time finding socks that don’t make my ankles swell. With probably 75% of the socks I buy, by the end of the day, I have a painful and unsightly sausaging effect above the top band of the socks. Sometimes this gets so bad that I develop painful blisters along the top band. The result of this is that I end up with a few pairs of socks that are comfortable enough and I wear those over and over again until they fall apart. And the trouble with these comfortable-enough socks is that, because they’re loose in the ankle, they tend to fall down. No fun, either. Bombas socks alleviate all these issues and are, hands down, the most comfortable, supportive, and physically-kind socks I’ve ever worn.
During the development process, the Bombas design team re-examined every aspect of the sock. They tested hundreds of tension levels around the ankle and came up with a stitching approach they dubbed “stay up technology.” They figured out how to create a toe that has no uncomfortable seams and a heel that forms a natural cup around the back of your foot. They also came up with a honeycomb stitching pattern for the midfoot that sort of gives your foot a comforting squeeze as you wear them. The soles of the socks are also slightly padded, which feels really good, especially to my always-aching dogs.
I was first introduced to Bombas in the fall of 2013 when I gave a talk at the Long Now Foundation in San Francisco. I was on a book tour, promoting my recent book, Borg Like Me. Some friends of mine had given me a collection of touring socks and challenged me to create some sort of “Socks on Tour” performance piece around them. So, I started introducing my socks before my readings and asking audience members to come up after the reading and have a photo taken, sock-to-sock. After the Long Now reading, a guy came up, took off his shoes, and began evangelizing about his Bombas socks (he’s been a backer of their Indiegogo campaign). I thought it was a little odd, but hey, I like odd. I went home, looked up the socks, ordered a pair, and about 20 minutes after wearing that first pair, I went back online and ordered a bunch more. I soon plan to replace all of the unwearable socks in my drawer.
My Stance-brand “Socks on Tour” meeting a pair of Bombas
As much as I love my Bombas, I have a few criticisms. I’m not really thrilled by the overly vibrant, busy design. I hope that, given the success of the socks (they’ve been having trouble keeping them in stock), they’ll offer other designs. This doesn’t bother me too much – whoever sees your socks? – but I’d prefer less over-the-top design. The other, more significant drawback, is that while the padded sole is really comfortable, the extra material (pima cotton, BTW) makes my feet sweat more than usual. But honestly, given everything else that I love about these socks, I can deal with a little damp-foot. When you’re really in love, you’re willing to turn a blind eye to a few faults. I’m in love.